The number of international travelers from Japan to France is set to grow from 1.1 million in 2019 to 1.3 million in 2023, increasing at a compound annual growth rate (CAGR) of 4.6%, says GlobalData, a leading data and analytics company.
GlobalData’s latest report: ‘Tourism Source Market Insight: Japan’ reveals that the Japanese are specifically drawn to Paris due to their perception that it is a romantic city.
Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “This substantial growth forecast illustrates that the Japanese source market is willing to sacrifice affordability and sometimes accessibility due to the cultural draw of a destination. The city is a popular tourist destination due to Japan’s fascination with all things French; cities such as Tokyo are filled with French patisseries and luxury French fashion outlets such as Chanel and Louis Vuitton.”


According to GlobalData, France overtook Guam in 2018 to become the fifth largest outbound market for Japanese travelers. Guam is a destination which is much closer to Japan (average flight time of 3 hours 45 minutes, compared to 12 hours 50 minutes to France), thus making it more accessible and affordable also. However, Japanese travelers are willing to sacrifice these vital aspects of a holiday in order to experience the French tourism product, due to the nation being heavily romanticized by the Japanese media.
Hollister continues, “Air France and New Caledonia-based Aircalin have renewed their codeshare agreement for five years in October 2019. The airlines offer a daily service between Paris and Noumea, with additional frequencies during peak periods and optimized connections at Tokyo Narita and Osaka Kansai airports. This renewal will no doubt contribute to this accelerated growth rate.”
It is clear to see that the majority of Japanese travelers are flocking to Paris, contributing to the growing issue of over-tourism in the capital. Atout France – the national tourism development agency, should focus on promoting less touristic cities to the Japanese source market such as Bordeaux. This city is popular for its gastronomy and many chateaux’s (castles), which are the type of famed stereotypes that attract Japanese travelers.
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.











The implications of what Virtual Reality can achieve are vast, and it is predicted that VR will seep into every area of our lives in the very near future. VR is not just a concept that excites the entertainment business, but has a very real presence in some of the world’s most essential industries. However, many people remain skeptical about the impact virtual reality will actually have and suggest that it is only an attractive concept for gamers. Although it is true that VR is a fantastic way to improve online gaming, it has already been used in the medical and manufacturing industries, proving that virtual reality is
Entertainment





Mysterious and Beautiful


The ROM engagement follows the exhibition’s run at the Museum of Fine Arts, Houston and the Seattle Arts Museum.
































This year’s exhibition is rooted in Alvin Toffler’s 1970 book, Future Shock. Toffler examined the idea of collective shock as a result of living during a time of extreme change. Spinning out from the ancient curse, “may you live in an era of change” this year’s biennale seeks to disrupt the notion that extreme change is outside the ordinary and instead posits that all of human existence has been based around rotating times of chaos and calm. Open call for the 2017 biennale ended in December, but for future events (the next is slated for 2019) artists are always welcome to contribute their work for consideration.
And in 2015 Saltwater: a theory of thought forms. The 2017 biennial is working in collaboration with the 2017 Istanbul film festival, both of which are exploring the title topic A Good Neighbor. In addition to the contemporary art program, the biennial will include ten feature and five short films all curated by Elmgreen and Dragset. The films (as well as the art) will look at the concept of home as a means of portraying identity and the intricacies of community and co-existence. The 2017 Istanbul Biennial runs from September 16-Novermber 12.





