Tourism Conditions Improve Across Most Economies, Despite Global Headwinds, WEF Index Finds
- Travel and tourism development conditions are at their strongest since 2019: 92% of the 110 economies in the 2026 Travel & Tourism Development Index (TTDI) improved their score since 2024, with Japan taking the top position.
- Advanced economies hold nine of the top 10 spots, while the largest emerging tourism economies have improved their scores more than twice as fast as the Top 20 since 2019.
- The Index will launch at Beyond Tourism Day in Geneva, bringing together senior leaders from business, government and civil society under the theme “Resilient Growth. Renewed Impact”.
- Read the full report and learn about the initiative.
Geneva, Switzerland, September 2026– Travel and tourism conditions have strengthened across most of the world, a new World Economic Forum report finds, but destinations face a growing challenge: turning record demand into lasting value amid rising costs, geopolitical and climate disruption, workforce shortages and mounting pressure on infrastructure and communities.
Developed in collaboration with Zurich Insurance Group, the 10th edition of the Travel & Tourism Development Index (TTDI) 2026, launched recentlat Beyond Tourism Day, finds that 101 of 110 ranked economies improved their scores between 2024 and 2026, with the average rising 2.1% – the fastest pace since 2019. Gains were driven by increased cultural resources, tourism infrastructure and services, and air connectivity and business travel. Japan leads the Index, followed by the United States, Spain, Australia and France.
“The latest Travel & Tourism Development Index shows that the enabling conditions for travel and tourism are at their strongest since the pandemic, with 92% of economies improving since 2024,” said Ramya Krishnaswamy, Head of Experience Economy and Cities, World Economic Forum. “The next chapter is not simply about attracting more visitors, but it is going to be about creating greater value by investing in people, infrastructure and stronger public-private collaboration so tourism delivers lasting benefits for communities, businesses and destinations.”
The Index also shows that tourism is facing growing challenges.
Between 2024 and 2026, travel became less affordable in three out of four economies, while tourism investment failed to keep pace with rising demand and labour shortages threatened further growth. Benefits for local communities also weakened during this period, highlighting that more visitors do not automatically translate into better livelihoods or higher quality jobs, particularly in destinations where tourism is highly seasonal.
Despite these pressures, emerging tourism economies are gaining ground. Since 2019, the largest emerging economies have improved their TTDI scores more than twice as fast as the Top 20, with Asia-Pacific economies accounting for seven of the 10 fastest-improving performers. Albania recorded the largest overall gain between 2024 and 2026.
“Tourism is a major part of the global economy, and the TTDI makes clear that resilience is what keeps that value intact when conditions change,” said Cara Morton, CEO Global Businesses and Operations, Zurich Insurance Group. “That kind of resilience requires business and governments to take responsibility together.”

Beyond Tourism Day: bringing the ecosystem together
The Index will be launched at the World Economic Forum’s inaugural Beyond Tourism Day in Geneva, convening senior leaders from business, government and civil society under the theme “Resilient Growth. Renewed Impact”. Discussions will focus on strengthening competitiveness and resilience through workforce readiness, technology and innovation, investment and scalable solutions.
The Forum also announced today the first-ever cohort of Beyond Tourism Impact Stars, recognizing six private sector-led solutions addressing systemic challenges facing travel and tourism.
Beyond Tourism Day takes place two days ahead of World Tourism Day on 27 September, providing a platform to carry the conversation from Geneva to a broader global discussion on how travel and tourism can strengthen economic resilience, create quality jobs and opportunities, and deliver greater value to communities and destinations.
About the Travel & Tourism Development Index 2026
Drawing on nearly two decades of WEF benchmarking, the TTDI measures the factors and policies that enable the sustainable and resilient development of travel and tourism. It does not measure tourism performance directly – such as arrivals, spending, or revenue – but the underlying conditions that enable destinations to attract, support and sustain tourism in ways that benefit economies and societies. The 2026 edition covers 110 economies and is organized around 17 pillars and 102 indicators. It was produced in collaboration with Zurich Insurance Group and informed by the Beyond Tourism Insights Council.
For the Silo, Jarrod Barker.
Featured image- Kyoto, Japan -DaiGoji Temple



There’s a reason why Val d’Isere, at 1,850 meters, continues to be the top choice of European skiers each winter. It offers the perfect blend of challenging ski terrain for advanced skiers and learner-friendly beginners zones for those new to the snow. The resort center is lined with high-end shops, lively après-ski bars and fantastic restaurants, all housed within beautiful, stone-clad buildings.
The diversity on offer in Chamonix these days makes it impossible to review the whole resort as one destination. At 950 meters, Les Houches is one of the closest resorts to Geneva Airport and offers kilometer after kilometer of tree-lined skiing, making it the perfect destination for families and beginners. The resort center has a village feel and is an outstanding spot from which to take in the incredible views.
While the ski area between Klosters (at 1,179 meters) and Davos offers lots to explore, Klosters is without doubt the more attractive base for your ski holiday. The village center is charming and affluent, but with a relaxed vibe, while the trails are popular with advanced skiers enjoying an abundance of easily accessible off-piste in the area.
A resort that’s been quietly minding its own business for years, Les Gets, at 1,200 meters, is now developing into a chic, family-orientated resort that offers quick and easy access to the 650-kilometer Portes du Soleil ski area. Several piste-side restaurants offer views of Mont Blanc so it’s easy to find a sunny spot on which to enjoy an après tipple or two.
There’s one thing that makes these two interconnected resorts stand out, and it may not be for everyone. Crans, at 1,500 meters, and its neighbour Montana are not villages; although right on the edge of a great ski area, they’re most definitely towns with a very urban feel. This is a very sunny spot in which to base yourself and there’s varied terrain to suit all ability levels.
We love La Rosière, at 1,850 meters, not just because of its high elevation and snow certainty. The ski area offers two great experiences for the price of one when you cross over the Petit St Bernard pass into Italy. Wide pistes descend for kilometers into La Thuile over the border and getting back is no hassle at all. The main village is quiet but well stocked, and the views are exceptional.
Italian ski resorts are always authentic, traditional and charming, and Campiglio, at 1,550 meters, is no different. The car-free resort huddles on the valley floor and the center is stylish with several chic shops. The ski area spreads over 150 kilometers, and there have been several lift upgrades over recent years, making it quick and easy for you to cover a considerable distance on skis each day.
Rebranded way back in 2011 to recognize the differences between its more blingy neighbor higher up the valley, Courchevel 1650 is now an attractive, unpretentious resort with a stack of new facilities, including Aquamotion, a huge center for water sports that opened in December 2015. And let’s not forget: On your doorstep you’ll find the largest linked ski area in the world. The 600 kilometers of the 3 Valleys network never disappoint.
Seasoned skiers, this one’s for you. At 1,563 meters, Selva serves up challenging ski terrain on both sides of a valley, accessed by both gondolas and quick chair lifts. The village center is packed with charm and character and there’s also a collection of well-maintained beginner slopes and progressive tree-lined runs enjoyed by families.
No list of top 10 ski resorts is complete without mentioning Norway and the town of Geilo, at 800 meters. It is one of the country’s most popular resorts. It’s a small, well-equipped town that’s invested heavily in new runs, new lifts and new facilities. Between January and April you can also ski until 8pm on flood-lit slopes. Photo Credit: Geilo, Norway





MONA LUNA at Luna · Design: Sacha Lakic ©Venturi Space/Romero 

In case you missed it- the world is quietly entering a population crisis. Global fertility rates have plunged to their lowest level in 60 years, raising profound questions about how societies will sustain themselves in the decades ahead.
In July, the U.S. Census Bureau projected that the world’s population will reach 8.1 billion this year. Experts say that although the figure has grown from 3 billion in 1960, the number to watch is the pace of population growth.”
Asian and European countries have the lowest fertility rates in the world, and South Korea (0.72), Singapore (0.97), Ukraine (0.977), and China (0.999) all have rates below one. (
Source: Statistics Canada



































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