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Culture

Top 5 Things that Make Finland Happiest Country For Ninth Consecutive Year

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People and companies tend to do well in similar surroundings. Here’s how Finland cultivates an environment in which personal happiness and business success are not at odds but grow out of the same ground.

Several things contribute to Finnish happiness, many of which also make Finland a great country to do business and invest in. We listed five reasons why Finland is a country where people experience a high quality of life—and which also make Finland a place for entrepreneurship and innovation that punches above its weight in many sectors.

1. Stable, functional, and predictable—everyday

In Finland, people experience a high level of personal freedom, public services are widely available, buses run on time, and things just generally work. Daily life can be almost boring in its predictability— in the best possible way.

Such stability also represents a competitive advantage. In the recent 2026 Finland Investor Confidence Barometer, 54% of Finnish-owned and 62% of foreign-owned company business leaders considered social stability and functionality to be among Finland’s key strengths.

2. People work well together in a high-trust society

Finland is characterized by a widely shared sense of trust among both neighbors and strangers. It is also characterized by people’s trust in the authorities and governing bodies. Corruption remains low (2nd in Transparency International’s Corruption Perceptions Index in 2025), and people and organizations don’t need to spend a lot of time and energy trying to work out who they can trust. This removes obstacles to collaboration, making for a happier, stress-free environment.

3. Work-life balance lifts both sides

Finnish society supports people’s ability to combine work with family life and the pursuit of one’s own interests and hobbies. Finnish policies support subsidized parental leave, infant health services, and daycare. This means people can both build a career and fulfill their dreams of a family without creating an undue burden on either. A big part of the Finnish dream is the accessibility of a fulfilling life for everyone.   

4. World-class digital infrastructure keeps you connected

Finland has long had a thriving ICT sector. So it’s no surprise it’s among the top countries in the world when it comes digitalization. As a country of long distances, Finland benefits from reliable high-speed networks that support working from home, as well as enjoying life and staying connected outside office hours. In the Finland Investor Confidence Barometer, approximately half the surveyed leaders of both domestic and foreign-owned businesses listed the country’s digital infrastructure as one of Finland’s core strengths.

5. Connection with and appreciation of nature

Even with great digital connections, Finns also know how to log off. Anywhere in Finland (even in the cities), you’re always within a 10-minute walk from a nature trail or park. The proximity of nature gives people a sense of calm—and people who are relaxed, recharged, and happy outside work are also happy and productive people when they’re in the office. Finland is also committed to preserving its valued nature with a credible climate policy. Carbon neutrality is a common target for many cities and municipalities, and the green transition is viewed as a major opportunity for businesses. 

The coming together of these factors contributes to the Finnish sense of happiness, both during and outside business hours. And it shows. The UN World Happiness Report surveys people from around the world annually, asking them to evaluate their current quality of life: on March 19, the report’s 2026 edition announced Finland as the world’s happiest country for the 9th consecutive year.

For the Silo, Salla Salovaara/ Business Finland.

ABOUT

Business Finland is the Finnish government organization that provides innovation funding and internationalization services, promotes travel and investments, and attracts talents to Finland. Business Finland’s around 450 experts work in 12 offices globally and in 15 regional offices around Finland. Business Finland is part of the Team Finland network. www.businessfinland.fi

Invest in Finland helps foreign companies identify business opportunities in Finland, produces information on Finland as an investment destination, and enhances and coordinates national efforts to attract investment by actively networking with regional and international entities. Invest in Finland also collects and updates information about foreign-owned companies in Finland. Invest in Finland is part of Business Finland. www.businessfinland.com

Earth

Green Economy Creating Abundance of Opportunities for Businesses Worldwide

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World Economic Forum
 
The Multi-Trillion Dollar Growth Opportunity: New Report Shows Green Economy Expected to Surpass $7 Trillion in Annual Value by 2030
The global green economy has surpassed $5 trillion usd/ $6.88 trillion cad and is projected to exceed $7 trillion usd/ $9.64 trillion cad annually by 2030, creating an abundance of growth opportunities for businesses worldwide.

New report reveals that green revenues are growing twice as fast as conventional revenues on average, while companies involved in green markets often secure cheaper capital and typically enjoy valuation premiums.

Yet green markets are moving at different speeds, with mature solutions such as solar, wind, batteries and electric vehicles achieving cost competitiveness at the global level, while costly technologies such as low-carbon hydrogen and carbon capture, utilization and storage (CCUS) require substantial support to bend the cost curve.

Learn more about the report here. Follow the Annual Meeting 2026 here and on social media using #WEF26.

Geneva, Switzerland, December 2025 – Businesses across industries are already benefiting from the strong growth of the green economy, the second-fastest growing sector over the past decade. A new report, Already a Multi-Trillion-Dollar Market: A CEO Guide to Growth in the Green Economy, finds that the green economy has already reached $5 trillion a year and is on track to exceed $7 trillion within the decade.
 
Developed in collaboration with the Boston Consulting Group, the research indicates that despite economic uncertainty and diverging environments, investment in green technologies continues to reach record highs. The report identifies the green economy as one of the world’s fastest growing sectors, outpaced only by tech, and highlights the advantages enjoyed by many companies embracing green solutions.
 
“Two years ago, in the World Economic Forum’s Winning in Green Markets: Scaling Products for a Net Zero World, we argued that pioneering in green markets is a bet that would pay off and that large-scale green markets would become a reality proving the business case. Despite the current headwinds for global climate action, this report shows that the green economy is not a distant opportunity but already a major growth engine of this decade,” said Pim Valdre, Head of Climate and Nature Economy, World Economic Forum.
 
The research shows that companies with green revenues often outperform across multiple financial metrics. On average, green revenues grow two times faster than conventional business lines across the market, while the cost of capital for companies with green revenues is typically lower. Firms generating more than 50% of their revenues from green markets often enjoy valuation premiums of 12%-15% on capital markets, reflecting investor confidence in their long-term resilience and profitability.
 
Technological cost declines have accelerated this trend, although solutions are moving at different speeds across markets. Since 2010, the cost of solar photovoltaics and lithium batteries has fallen by around 90% and offshore wind by 50%, making low-carbon solutions increasingly cost competitive. The report estimates that 55% of global emissions reductions needed to decarbonize can now be achieved with solutions that are already cost competitive, with another 20% addressable at minor cost premiums and 5% requiring a behavioural change. However, an additional 20% of critical deep decarbonization technologies currently face major cost disadvantages and will require dedicated policy and industry support to achieve cost competitiveness.
 
These cost declines follow massive investment in clean energy, increasingly led by China. The report finds that in 2024 China invested $659 billion in clean energy and is responsible for over 60% of new global renewable capacity additions through 2030. It leads the world in patents for solar, electrical vehicles and battery technologies, reshaping global supply chains and shifting the centre of green innovation to the East.
 
Lessons from the Leaders
 
The report features 14 case studies from members of the World Economic Forum’s Alliance of CEO Climate Leaders, showcasing how pioneering companies have turned participation in green markets into a competitive advantage. The report concludes with a CEO playbook, which shows how leading companies leverage growth accelerators – scaling technologies to cost maturity, shaping regulatory ecosystems and unlocking diversified finance – to win in the green economy.
 
“Three things are striking: the resilience of the green economy, with investments in green technologies jumping from record to record against a change in public headlines and sentiments; China’s leadership in manufacturing, innovation and deployment of green technologies; and the opportunity for companies operating in green markets to outperform and earn a premium in capital markets,” said Patrick Herhold, Managing Director and Senior Partner, Boston Consulting Group. “With projections to become a $7 trillion market, there will be many more opportunities for companies that act boldly today.”

About the Annual Meeting 2026
 
The World Economic Forum’s 56th Annual Meeting, taking place 19-23 January 2026 in Davos-Klosters, Switzerland, will convene leaders from business, government, international organizations, civil society and academia under the theme, A Spirit of Dialogue. Click here to learn more.