Blog writers are like Indie music that’s about to become “cool”, or rather, they are the people that enjoy the Indie music before it’s “cool”, in fact, they are most likely part of the reason it eventually becomes popular. Only it’s not just music. It’s everything. Lifestyle bloggers like EVERYTHING before it’s cool. Therefore, I, as a blog reader, know about everything cool before it is cool. I, am a blog world hipster, and I’m only partly ashamed to admit it.
To clarify, it’s not just the blogs themselves that set the trends; it’s also the only shops where bloggers sell their handmade goods, such as etsy.com. Years ago, I remember searching for kitschy little polymer clay earrings shaped like foods at etsy, today, when I no longer want them, they are available for a fraction of the price at popular stores such as Clare’s and Arden’s, although truthfully, they do look cheaper. The handmade versions look more like real food than the store bought versions. You should never believe anything that doesn’t come with proof, so here are three substantial examples of bloggers, not retailers, setting the trends.
1) Owls. I really hate owls. I don’t think they’re cute. I don’t understand the obsession at all, but so many places these days sell things adorned with owls. Don’t get me wrong, I realize that owls were popular years ago, but this is a reference to the current owl obsession. Forever21.com and http://verified.codes/Forever-21 sells more than a dozen owl accessories so does Clare’s. Where did I first see an obsession with owls? In the blog world, for example, blogger Elycia Watson (loveelycia.com) from Hamilton, Ontario posted regularly about owls more than three years ago. All the blogs I initially read as a blogger were full of owls.
2) Geometric Shapes. Bloggers love chevrons, triangles, lines, squares, any simple shape that can be coloured pink or gold. This isn’t the best example, but two years ago, the Sidney Crosby of blogs, A Beautiful Mess, did a ‘do- it –yourself’ project “making a geometric mobile”. It’s a clothes hanger with dangling wire triangles wrapped in yarn, basic and geometric. Most of the bedding at Urban Outfitters these days is adorned with chevrons and triangles. This also points to the ‘do- it- yourself’ trend. These crafty women have been doing it yourself way before pinterest made it popular. To sound even more hipster, I remember when pinterest first started, in those days, there were no weight loss schemes or a surplus of one direction photos, it really was mostly crafts and home décor, and bloggers used it to find inspiration for new blog posts. I love pinterest, so thanks again bloggers for being cool before it was cool.
3) Since I’ve already given four substantial examples I don’t really need a number 3, but just in case you still doubt, take a look at Faux Deer Head for your wall. Flipping through a home décor magazine lately, I found a photo of a plaster deer head, in the style of the mounted, taxidermy deer head that hunters would have on their walls. Currently, even Home Hardware sells them. Bloggers have been doing this for years. They even use old piñata heads. They give the deer head hats and jewelery. The Dainty Squid was one of the first places I really remember seeing this phenomenon. Kayla found a plastic deer head more than 3 years ago, plopped a wig on its head and called it beautiful.
So the conclusion is- if you really want to be ahead of the wave, read blogs, small, crafty, lifestyle blogs. By the time any of that stuff hits the mainstream, you’ll be really sick of it and you can officially embrace your inner hipster and tell everyone, while sporting an ironic moustache, that you liked all those things, including ironic moustaches, before they were cool. For the Silo, Charity Blaine.
Supplemental- Street Trends: How Today’s Alternate Youth Cultures Are Creating Tomorrow’s Mainstream http://www.amazon.com/books/dp/0887308759
A 3D printer Photo Booth prints miniature versions of you http://tinyurl.com/mkw924
