Tag: branding
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Soaring Sports Game Ticket Prices Are Nothing New
For years, hotels and airlines, car rental agencies and energy companies have been using a phenomena known as dynamic pricing to set costs for their consumers. This real-time pricing results in fluctuations depending on a variety of factors, but is often associated with supply and demand – and it is becoming more and more prevalent…
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How Useful Are Review Sites In Canada?
The level of consumer choice in 2023 is perhaps the highest it has ever been. This is a good thing. Not only does it allow consumers to find a brand or company that aligns with their views and can deliver a product or service that solves a problem, but it shows positive signs for growing businesses…
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The Power of Words: How to Harness Linguistics in Domain Name Selection
In today’s rapidly-evolved internet landscape, finding an effective domain name can be crucial to online success. Yet have you considered its immense power when choosing words? Linguistics – which studies language structure – is an indispensable asset when selecting domain names; in this article, we’ll look into how understanding its fundamentals can assist with building…
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Agency Now Representing World Class Esport Athletes
You may have only recently heard about esports and esport athletes but professional video game sport competitions have been around for over half a decade. Since 2018, Prodigy Agency carries the mission to bring 360° support to esports players by guiding more than 170 talents around the world. Are you an accomplished esport athlete? Prodigy can help you…
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10 (Plus One) Brand Savvy Sports Celebs
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Fashion And Technology Connect At New York Fashion Week
What would it be like to listen in on a discussion on new materials/textiles by a director at NASA, an entrepreneur focusing on branding for dogs and an international superstar in fashion? It may sound odd at first thought, however, in the fashion industry today everyone is linked through technology – which nowadays is every…
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5 Disruptive Luxury Travel Trends Shattering The Status Quo
With the global luxury market collectively growing at 4 percent to an estimated $1.15USD (€1.08) trillion in 2016, according to a recent “Bain & Company Luxury Study,” coupled with optimistic forecasts that the luxury goods market will pick up this year, the hospitality industry is gearing up for elevated demand among both leisure and business…
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Emerging China Wine Market Impacts USA, Canada and Global Wine Markets
It’s no secret that luxury brands have thrived in China in recent years amid a population increasingly oriented toward high-end consumer goods like fashion, jewelry and automobiles—and the elevated social status such items confer. Today, the Chinese population is immersed in a new love affair: with grape-based wine! According to internationally-renowned sommelier, Noel Shu, China…
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“Good Ole Boys” Network In RV Industry Conspired To Keep Me Out
Dear Silo, For the next month, North Americans will be celebrating and honoring women and their journey throughout history. But it’s also important to look at what’s in store for the future. Right now, more than 9 million women own a business in the U.S.A. alone. It’s all part of a change in tide as…
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Fascinating Book- CANADIAN PACIFIC: Creating A Brand, Building A Nation
Canadian Pacific: Creating A Brand, Building A Nation, the forthcoming luxury coffee table book from School of Design of the Université du Québec à Montréal professor emeritus Marc H. Choko and Callisto Publishers. The private railway corporation that united Canada and built the world’s greatest transportation system, Canadian Pacific broke boundaries with its powerful commercial…
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Hashtag Roundup App reaching 100,000,000 Twitter “Hashtag gamers” weekly
Have you been playing hashtag games on Twitter? Hashtag games are fun and free word games where Twitter users contribute funny or clever responses around a common theme, like #RejectedPrezCampaignSlogans or like #Things20SomethingsSay. Hashtag games can often be found in the “what’s trending” area of Twitter but to discover all of them there’s a new…
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Law Firms Should Nurture A Culture For Growth Factor
There’s a strong correlation between the growth of a law firm and the strength of its culture, according to a new survey published in February’s ABA Journal. The most successful mid-sized firms are those that put a high value on their culture – how they do business and the written and unwritten rules for behavior,…