Tag Archives: Rome

US Sec Of State Rubio- In Defense Of Western Civilization

Via our friends at the U.S. StateDept

Oct, 2026

Author: U.S. Secretary of State Marco Rubio

There are great ruins all across the world. In many cases, they are places where history seems to have exhausted itself: remnants of distant cultures that have long passed beyond living memory.

But the Acropolis is different.

For thousands of years, the civilization that built what stands behind me has captivated the imagination of the Western world. Generations of our statesmen, artists, and philosophers have looked to it – they’ve looked to it with wonder and they’ve looked to it with awe.

Now time has a tendency to dull the senses: great victories and catastrophic defeats, they seem to shrink to becoming like a footnote in a textbook, another fact for our schoolchildren to memorize and forget. But the Greeks of antiquity, they seem to have an almost mystical hold on our memory. They call us back to them, again and again.

480 years before Christ, the armies of Xerxes arrived in this city and they put its sanctuaries to the torch. Most Athenians had by then evacuated by ship to a nearby island. But there was a handful of them that refused to leave their home. So instead, they barricaded themselves in the rocky fortress of the Acropolis to fight an extraordinary last stand, heaving massive stones down the cliffs onto the Persian invaders and holding the greatest empire of the age at bay for days. They were eventually overwhelmed. The Persians plundered the temples, burned the shrines, and razed the Acropolis to the ground but when the Athenians returned, they gathered the broken remains of the old Acropolis and buried them in the hill where it had stood. And decades later, under Pericles, they raised the Parthenon.

For 25 centuries since, the Parthenon has stood. Empires have risen and fallen beneath its shadow. And the progeny of the men who built it – the sons of Athens and Rome – have carried their civilization with them to the ends of the Earth.

Two and a half centuries after the founding of the American republic halfway across the world from where I stand now – I stand here today as the Secretary of State of that republic, and a great-grandson of settlers who arrived in the new world from Spain – I stand here to testify to a debt that no lapse of time, no distance of space can ever extinguish.

The history of America, the history of my country, is covered with the fingerprints of antiquity. Greece is literally carved into the architecture of our government: in the towering columns, in the domes and the monuments across our capital city. The city where our Constitution was born – Philadelphia – is itself a Greek name.

The men who founded my country were fascinated by the heritage we inherited from yours. They were exceptionally well-read in history – they were vividly aware of their unique place in it – but no other age of the past held their attention or their imagination quite like that of antiquity. Many, many people are surprised to learn that the most commonly cited author in the Federalist Papers was not an Enlightenment philosopher or political theorist. No, the most commonly cited author in the Federalist Papers was Plutarch, the Greek biographer of Greece and Rome’s great men.

Now, much has been written and said about the influence of ancient Greece on the ideas of the American Founders – and, for that matter, on all of the Western philosophers and statesmen that preceded them. Most of us are familiar with the basic history. Athens gave us democracy. Plato and Aristotle gave us Western philosophy. Our ideas of law, of virtue, of citizenship, and republican government were shaped in the Greek city-states. Even much of our political vocabulary – words like democracy, tyranny, the word “politics” itself – found its origins here.

Now, all of that is true. But the things we owe to this place – as Americans, and as Westerners – are actually far far deeper. These institutions and ideas – these institutions and ideas were the outward expression of more fundamental qualities we see in the ancient Greeks – qualities that can’t be reduced to any particular political system or theory.

Here, in Athens, we found the first full realization of all the essential traits that would come to define the West: fierce individuality and relentless ambition; daring exploration and invention; a yearning for discovery, for adventure, risk and glory. An insatiable curiosity about the world and the principles by which it operates, a hunger to know the mysteries of nature and grasp the secrets of the cosmos. An impatience with the notion of impossibility, chafing at all boundaries and limits, straining to peer into the depths of the unknown.

These were not just the formulas or precepts of a particular school of philosophy. They were the characteristic of a people – expressed in their traditions, their stories, their imagination; in the qualities they demanded of their citizens; in the things they lived and fought and died for.

To know them is to know ourselves.

What blossomed here in this place was the Western desire to uncover all that ignorance, darkness, and distance had kept hidden from the mind of man. The Greeks did not just shape history; the Greeks gave us history itself. Much about – much of what we know about many ancient civilizations comes almost entirely from the records of Greek explorers and historians, explorers and historians who didn’t just chronicle the histories of their own people, but ventured outwards to observe and record the sagas of foreign peoples and cultures all across the world.

Where others looked inward, the Greeks were the first to direct their focus outward, to chase the thrill and glory of seeing all that was strange and new. It was this trait – it was this trait that would push the West to create and build things that others could not, marking us out from so many other cultures and civilizations where stability and subsistence were the highest ends of life.

But it is not just the ambition to explore the unknown that we inherit from the Greeks; it is the conviction that the unknown canbe known. The confidence that the world can be charted and measured and mapped and understood – and that there is a rational order to the cosmos, governed by certain fundamental laws, laws that men can observe and the mind can come to understand.

This was the foundation of the Western mind: our math, our science, our medicine. Our philosophy, ethics, and religion. It paved the way for the gospel of Jesus Christ to find fertile soil in Europe and flourish into the empire of Christendom. It was the foundation of the riches of Christian theology – of Augustine and Aquinas and the whole tradition of natural law.

It gave birth to a civilization marked not just by a common culture, it was marked by a common anthropology – a common view of man and his place in the universe. Its descendants would share not just the idea of a natural order, but a distinctive understanding of virtue; of destiny and fate; of truth, goodness, and beauty; of a code that dictates how men ought to live; of objective standards and ideals to strive towards.

For the Greeks of antiquity, the pursuit of excellence was the very principle of man’s existence. They organized all of civic life around contest, ambition, competition: in philosophy and poetry, in sculpture and drama, in athletics and art, in war and statecraft. The classical Greek city was an arena for great men to test and prove themselves, to hone their potential through perpetual struggle – to be the best, the strongest, the most beautiful, straining to inch ever closer to perfection.

Now I know that to modern ears, what I just described, this way of life, may sound odd; it may even sound cruel. The ideal of many ideologies in our time has, frankly, become a world of perfect safety, devoid of risk or failure, with neither the glory of victory nor the shame of defeat. Too often these days, we build downwards. We design our standards to ensure no one will lose; we preoccupy ourselves more with the comfort of the worst than the potential of the best. We hold the most exceptional things among us hostage to the average, the ordinary, the mediocre.

The men who made the Parthenon, they built upwards.They held that the highest and most noble aspiration in life was to surpass all others, to strive to be the best in all things. The ancient Greek city-states were filled. They were filled with intense passion and rivalry and faction and conflict. But from that constant struggle for distinction – from that came the great flowering of art and philosophy and political and intellectual energy that would transform a collective of Mediterranean cities into the birthplace of the greatest civilization in the world.

The thumos, as the ancient Greeks called it – the fire of passion, strength, courage, pride – is the heart of great civilization. And without it? Without it, nations lose their will to fight, the will to strive, the will to survive.

Marco Rubio was sworn in as the 72nd Secretary of State on January 21, 2025. The Secretary is creating a Department of State that puts America First.

Today, too much of the West has forgotten this quality. Over time, we in the West came to feel ashamed of the very things that made us exceptional. We felt embarrassed that our achievements set us apart from the rest of the world. Our prosperity somehow became a source of guilt. We no longer believed we deserved and had earned our greatness.

The word “nationalism” became a dirty word. And so we tore down our monuments; we condemned our own history. And in too many places, we taught our children to be ashamed of the countries they would inherit. In the process, we opened our borders and outsourced our industry, and allowed our militaries to wither and to decay.

And with every passing year, we seemed to outsource more of our sovereignty, transferring our decisions to global bureaucracies far beyond the reach of our control.

But others were all too happy to fill the vacuum that we left – the vacuum left behind by our weakness. And as the West’s confidence faltered, its adversaries and its rivals only grew more assertive, building up their own wealth and their own power in our stead.

And now, today, we find ourselves at a crossroads. Because the next decade and the decisions we make will write the story of the next century. The course we take will determine whether the West maintains its place at the head of the world or resigns itself to a future of atrophy and servitude and decline. We will either choose to act now or lose the choice to act at all.

Under President Trump, the United States has made its choice. We choose the unapologetic pursuit of national power: to take back control of our critical supply chains, to reindustrialize our economy, to rebuild our defense, to fight for dominance of the technologies and industries of the future.

We choose to reach for new frontiers: in advanced manufacturing and super intelligence; in drones, weapons, and warfare; in chips, minerals, cyber, and every other domain of human possibility. To unleash our energy, to rebuild our factories, to return our astronauts to the moon and launch a new age of exploration in space.

Now for all their lofty ideals, the ancient Greeks were not naive. They understood that nations have interests. They understood that statecraft requires prudence and diplomacy, but they also understood that it requires the ability to wield force when prudence and diplomacy fail. They understood that power requires not only having the means to defend yourself, it requires the credibility that you are willing to use it.

This is the classical understanding of politics and of statecraft that the Trump Administration hopes to reclaim – reclaim not just for our country, but for the whole of our civilization.

We believe that Europe can awaken from its long slumber and rekindle the fire that was lit here millennia ago.

There are already signs.

Across this continent, we are witnessing what we hope will be the beginnings of a generational shift: skyrocketing defense spending, a flurry of new partnerships and programs, expanded manufacturing and production, following on the historic defense commitments made last year in The Hague.

Greece has been at the center of this shift. The people of this nation have proved themselves once again to be an indispensable friend to Europe and to the United States alike, on everything from energy to migration to defense, where Greece has been a model ally.

And it’s our sincerest hope that all of Europe will follow your example.

Though passions may, at times, have strained the bonds of affection between the United States and Europe, it must not be allowed to break them. Together, we must strengthen an alliance capable of confronting threats of our age.

And we can. Because we do not believe the transatlantic friendship should be zero sum. Quite the opposite: our vision is of an alliance whose strength is greater than the sum of its parts. It is a vision we saw in action just last month, in an unprecedented new agreement between the United States, Denmark, and Greenland – an agreement that will reshape the Arctic and bolster the security of all of NATO. All three partners in that deal emerged victorious. All of Europe – and NATO and the United States emerged safer, stronger, and more secure because of it.

We want to win together. We must win together.

Now it’s has become fashionable today to believe that enlightened foreign policy means prioritizing the global community over one’s own people. And I think here, too, we have much to learn from the men of ancient Greece because they knew that there was nothing selfish or wrong about loyalty to your nation, nor anything selfish or wrong about fighting to defend its interests above all else.

They believed – fiercely – in the ideal of the great man: the exceptional individual who obtains immortality through his own deeds. But they believed that glory and fame, those things were won through striving, sacrificing and achieving greatly for something larger than yourself. The recurring hero of the ancient Greek world was the man who was willing to pay any cost for a cause worthy of his loyalty.

We see this in Socrates, who refused to abandon the inquiry into truth even at the cost of his own life. We see it in the legendary stand of 300 Spartans – surrounded and hopelessly outnumbered by the vast armies of Persia – who refused the chance to save themselves, choosing to fight to the last man rather than abandon their post or abandon their duty. And we see it in the epic myth of Achilles, who is offered the choice to return home and live a long and peaceful life – but chooses instead to remain at Troy and perish in pursuit of eternal glory.

These – these are the qualities that would shape the Western moral imagination. From the Christian martyr who refused to betray his faith to the patriot who gave his life for his country; from Saint Thomas More to the Battle of the Alamo, running through the immortal closing words of the Declaration of Independence of the United States which says, “We mutually pledge to each other our Lives, our Fortunes and our sacred Honor.”

It is from the Greeks that the West inherited its sense of duty – an unbreakable loyalty to one’s code, one’s cause, one’s country. Our heroes, the heroes of the West are those who choose to remain faithful to their duty precisely when it is most difficult and painful to do so: the man who is bound by his word, the soldier who will not abandon his post, the captain, the proverbial captain, who goes down with his ship.

This is wholly different from what we see, even now, for example from fanatics like the radical mullahs of Iran, whose cult of death hails child suicide bombers as national heroes, and portrays martyrdom as an end to itself.

Our heroes – our heroes may be willing to die for their cause; but our heroes do not worship death. It is precisely because we value life that we come to recognize the heroism in those who would sooner sacrifice it than to betray their principles. Now, we take the West’s conception of these things – heroism, honor, duty – we take these things for granted. We assume that these somehow are universal to all people in all times and in all places. They are not. They are the product of a distinct character, a distinct character which arose here and shaped the whole story of the civilization that came after it. A civilization that we must fight to defend today with the same passion as our forefathers did.

The men who built the Parthenon were succeeded by the architects of European Christendom, who raised the cathedrals of Milan, Cologne, and Florence. The quest to perfect the human form that moved the ancient Greek sculptors found a new expression in Michelangelo. The Greek philosophers’ search for the structure of the universe was inherited by Copernicus, and then Galileo, then Kepler, and in Newton.

The hunger for new knowledge, that’s what gave birth to Magellan’s first expedition around the world, to Columbus’ discovery of the Americas, and ultimately to Apollo 11’s journey to the moon. And the qualities that led Alexander to conquer the entire known world reappeared in Caesar, then Charlemagne, and Cortes.

And in America, that same tradition rediscovered itself anew. An open and wild land became the site of a great revival of Western imagination and ambition. The Greek aspiration for new horizons became the American frontier spirit. The civilization of Athens and Rome transformed an infant seaboard republic into a continental empire.

The greatest Americans of every generation have carried the unmistakable features of their forefathers – born in Athens, formed by Rome, baptized in Christendom, hardened in the furnace of medieval Europe, endowed with the English genius for liberty, and then carried across the Atlantic to be reborn on the shores of a new world.

Together, we must now rediscover that spirit. We are at an inflection point – an inflection point not only in the history of my nation, but an inflection point in the whole of our civilization.

The threats we face today are every bit as real as they were on the dramatic stage of antiquity.

National interests did not vanish in the face of international institutions. War did not disappear simply because we preferred peace. Other states continued to arm, to seek influence, to compete for territory, and technology, and resources, and markets, and energy, and power.

And now, there is war again. There is new competition between great powers again. There is vulnerability, aggression, terrorism, a whole universe of new threats and attacks again.

And so we must rebuild our institutions and our alliances to face these threats together – understanding that the purpose of these things is not to abolish the sovereignty of the nations that constitute them; it is to defend them. And that nations need not abandon their distinct identities in order to recognize their common interests.

We have built a model of that with our partners here in Greece. In our defense partnerships, in energy and technology, in our shared ambition to secure Europe’s borders from the threats of mass migration.

Our friendship dates back to the earliest years of my nation. When Greece rose in 1821 to recover its independence after centuries of Ottoman rule, Americans recognized something familiar in that struggle. Three years later, the great American statesman Daniel Webster, he delivered a famous address to Congress, helping bring the cause of the Greek Revolution before the representatives of the young American republic.

And he began by calling their attention to everything around them. This is what he said in his speech; he said: “This free form of government, this popular assembly… this practice of free debate, and public discussion, the contest of mind with mind… even the edifice in which we assemble, these proportioned columns, this ornamented architecture, all remind us that Greece has existed, and that we, like the rest of mankind, are greatly her debtors.”

Those words are as true today as they were when he said them. And all of us – not just Americans, but Europeans and our friends across the West – must relearn the lessons our forefathers took from this place and from its history.

The history of Greece – the history of Greece does not just offer us a glimpse – it does not offer a glimpse of our institutions in their earliest forms. The history of Greece shows us an image of ourselves.

It shows us that ours is the inheritance of great heroes, and that we should be proud – that we should be intensely proud – of where we come from. We should marvel at what our forefathers carved out of this countryside. The story of our civilization is the greatest story ever known to man. And it began here, with the first men and women of the West. From them – from them – we can rediscover the virtues, the courage, and the strength to confront the dangers that we face in our time.

Thank you.

Why Meditation Is Science Approved Medicine

Ohm! There have been countless anecdotal claims about the benefits of practicing meditation since the Eastern tradition has become more popular in the West.

 Now, there’s plenty of Western-based scientific evidence to support them, says Dr. Matt Mumber, a radiation oncologist and co-director of a non-profit integrative oncology program. 

“Meditation is to the brain what physical activity is to the body. We’ve found meditation to be an important facet of health care, both for prevention and maintenance as well as in the treatment of disease, including cancer,” says Dr. Mumber, co-author with colleague and Yoga instructor Heather Reed of “Sustainable Wellness: An Integrative Approach to Transform Your Mind, Body, and Spirit,” (www.sustainablewellnessonline.com).

Mumber and Reed, who are co-facilitators of non-profit residential retreats for cancer patients, say one can experience sustainable wellness by developing a life practice grounded in the cultivation of awareness. This awareness is paying attention without attachment. The ability to be aware can be increased by a meditation tool called mindfulness.

“Life is a constant series of adjustments, matching your inner being with your outer doing,” Reed says. “One way to heighten your awareness is through practicing meditation.”

Mumber and Reed say there’s plenty of new evidence that the resulting sense of balance and peace is not just a psychological effect:

• Mindfulness meditation leads to increases in regional brain gray matter density: Recently published in Psychiatry Research: Neuroimaging, shows that measurable  changes in gray-matter density in parts of the brain associated with memory, sense of self, empathy, and stress occurred with study participants who meditated for 30 minutes a day for eight weeks.

• Meditation practitioners have longer attention spans: Published by the journal PloS Biology, a study analyzed people with three months of rigorous training and found that they gained a drastically improved attention span – not only longer, but less susceptible to internal or external distraction. They also showed improved memory and enhanced performance in several tasks, from driving a car to playing piano.

• Reduces stress and blood pressure: Presented to the American Heart Association by researchers at the at the Medical College of Wisconsin in Milwaukee and the Institute for Natural Medicine and Prevention, a study including 200 high-risk patients for heart attack found that meditation reduced their chances for heart attack by 50 percent.

Oncologist Matt Mumber co-author of Sustainable Wellness
Oncologist Matt Mumber co-author of Sustainable Wellness

“Studies involving people seeking to reduce stress and other problems in their lives via meditation will continue, as well as for those who want to enhance performance of various duties,” Mumber says.

“For those skeptical of the medical benefits of this Eastern practice, there’s now plenty of Western proof.” Matt Mumber, MD

For the Silo, Ginny Grimsley.

Matt Mumber, MD, is a practicing board-certified radiation oncologist with the Harbin Clinic in Rome, Ga. He completed his radiation oncology residency at Wake Forest University Bowman Gray School of Medicine and graduated from the Associate Fellowship Program in Integrative Medicine at the University of Arizona. Dr. Mumber is past president of the Georgia Society of Clinical Oncology. He founded Cancer Navigators Inc, a non-profit organization offering cancer patients access to nurse navigation, social services and educational programs to support and augment the clinical care they receive. Dr. Mumber received the Hamilton Jordan Founders Award for involvement in statewide oncology activities and in 2008 he was named a Health Care Hero by Georgia Trend magazine. He serves on the editorial board for the journals Current Oncology and Journal of Oncology Practice and is on the board for the Society of Integrative Oncology. 

 

Yoga instructor Heather Reed of “Sustainable Wellness: An Integrative Approach to Transform Your Mind, Body, and Spirit
Yoga instructor Heather Reed of “Sustainable Wellness: An Integrative Approach to Transform Your Mind, Body, and Spirit

Heather Reed has been teaching Yoga since 1996. She expresses an integrative, adaptive approach and specializes in using Yoga and meditation techniques for people living with cancer, post-polio syndrome and other chronic illnesses. Heather received an Experienced Teacher Certification from Esther Myers Yoga Teacher Training Program and has had extensive training with senior staff of the Commonweal Cancer Help program and Dr. Dean Ornish’s Program for Reversing Heart Disease. She developed Yoga classes for cancer patients at The Wellness Community, Atlanta. Since 2008, she has been Yoga teacher and co-facilitator for the Residential Retreat Program for Cancer Navigators of Rome, Ga. 

Supplemental-  How Meditation May Change The Brain 

This is Where Canadians Want to Travel to This Summer

The trending destinations Canadians want to go on vacation this summer based on Google searches.

Where do Canadians want to go on their summer vacation in 2024?

With soaring inflation prices and the cost of essential shopping skyrocketing, millions of Canadians will plan to cut back on vacation spending. According to data from Ipsos*42% of Canadians say they plan to minimize their spending on vacations in 2024 as a way of dealing with the increased cost of living. Now, as the season changes into spring, more people are wondering what this summer has in store for them from a vacation perspective.

Are Canadians really looking to cut costs when it comes to their annual trip? Or has the economy got us looking outside of our usual go-to destinations?

Our friends at Top10casinos.ca, have used Google search data looking at terms around ‘summer vacations’ to find out which destinations around the world are most in-demand by Canadians looking to book their summer vacation in 2024. So, whether you need some inspiration for your next big trip, or just love a good list, here are the trending destinations Canadians want to go on vacation this summer based on Google searches.canada's favorite summer vacation

Revealed: Canada’s Top 10 Most in Demand Summer Vacation Hotspots in 2024

Research Reveals New York Will Be Canada’s Favorite Summer Vacation in 2024 – Getting 1.9 Million Searches Every Month

With 1.9 million monthly searches and a 6% increase in searches in the last 30 days, the metropolis of New York is officially Canada’s most desired destination for a summer vacation this year. Analyzing individual attractions that Canadians are most interested in visiting, searches for ‘new york broadway shows 2024’ are up 9,900% and people searching for ‘new york yankees schedule 2024’ are up 5,800%. For Canadians looking for an early Spring vacation, searches for ‘new york weather in April’ are up 750% in the last 30 days.

City Break Destinations Incredibly Popular for Canadian Summer Vacations in 2024

Half of the top 10 most-searched for summer vacation spots by Canadians are city break destinations with San Francisco, Las Vegas and Honolulu topping the list. The data shows that Vancouver residents are getting heart eyes for San Francisco. In the last month, there were 16,550 searches for summer vacations in the Golden Gate City and searches for ‘Vancouver San Francisco cruises’ are up 29% since the same time last year.

  • The Cold European Country of IcelandThe Cold European Country of Iceland Has the MOST Search Increases – Ranking Above Beach Favorite, Mexico Beaches, relaxing by the pool and all you can drink cocktails are usually synonymous with summer, but according to our study, Canadians want to escape the heat in favor of colder climes. With an average of over 689,980 monthly searches and a huge 122% increase in 30 days, Iceland surprisingly ranks in front of Mexico as a go-to vacation destination this summer. Looking at why Canadians might be interested in visiting the land of ice and fire, searches for ‘northern lights’ are up 10,900% and people looking at ‘portugal v iceland’ have increased 1,043% on Google. According to the regional data, Niagara Falls residents in particular are looking for a totally unique experience this summer, with searches for ‘Iceland summer vacation’ up 200% since the same time last year.
  • Cuba Revealed as Canada's Most Desired Beach DestinationCuba Revealed as Canada’s Most Desired Beach Destination This Summer – Ranking Above Mexico and Costa RicaWith more than 712,000 monthly searches and an increase of 36% in 30 days, Cuba is revealed as Canada’s most desired beach vacation destination for summer 2024. According to the data, Canadians are researching long distance swimming in the country, with searches for ‘swim from cuba to florida’ up 3,500% and ‘vacations to cuba’ up 333%.
  • The Dominican Republic Ranks in Top 10The Dominican Republic Ranks in Top 10 With over 97,000 monthly searches for ‘The Dominican Republic summer vacation’ and a 35% increase in the past month – it’s evident the Caribbean Island will be one of the most coveted destinations by Canadians this summer, which is why it features in the top 10. When analyzing search trends on a city level, Montréal has seen a 25% increase in residents’ searching for the beautiful beach spot, and Ottawa shows a 20% surge.

trending destinations canadians want to go on vacation

Mapped: Most Desired Vacation Destinations Across Canada, Revealed

  • Las VegasLas Vegas Named the Most Desired Destination The gambling capital of the world is the most searched for city across the 10 cities of Alberta with searches spiking by nearly half (48%) since the same time last year. With 1.7 million monthly searches and a 12% increase in Canadian’s searching for the desert oasis summer vacation, Las Vegas has seen a 6% increase in search increases than topspot New York, the city also ranks above favorites Cuba and Mexico.
  • GreeceGreece Ranks Second as Research Reveals European Summer Vacations Most Popular with Ontario ResidentsThe data shows there’s a rapid number of Canadians looking to experience a European summer vacation this year, with both Greece and Italy coming up top in Ontario. Looking at the most searched for destinations, searches for Greece’s picturesque Santorini have increased by 67% since the same period last year across Canada, and Italy’s Rome have spiked 25%.
  • Costa RicaCosta Rica is the Most Desired Destination by Two ProvincesFilled with rugged rainforests, pristine lagoons and beautiful beaches, it’s little wonder the Central American country of Costa Rica is the most desired by two parts of Canada. Provinces of Quebec and Manitoba both had Costa Rica as their favorite destination, with searches for the tropical country up by an average of 81% across 10 cities in Quebec since the same time last year. Looking at locations on a city level, searches for ‘all inclusive Costa Rica vacations’ are up 300% in Quebec City, highlighting a need to escape busy metropolitan life.
  • Toronto's 3 Favorite Summer Vacation SpotsToronto’s 3 Favorite Summer Vacation Spots are all City DestinationsResidents hailing from Ontario’s capital, Toronto, are interested in keeping the summer city spirit alive, with 3 favorite destinations also being city spots. According to the data, Toronto’s favorite destination is Dubai with a 49% increase in searches since the same time last year. Closely followed by Rome (22%), and Miami (20%).

Methodology

  1. Using articles around the topic of “bucket list travel destinations”, “best vacations in 2024” we were able to collect a list of approx 100 dream global travel destinations. To allow for us to make sure we’re focusing on those who want to holiday in these locations we assigned the prefixes “summer vacations in” to all locations. These terms were then entered into keywordtool.io to collect the average monthly search volume and search trends (over the last 12 months) per state.
  2. Search volumes and trends were gathered using https://keywordtool.io/
  3. All data correct and accurate as of 11th April 2024

Sources

https://www.ipsos.com/en-ca/canadians-cut-back-2023-and-plan-continue-cuts-2024

For the Silo, Amanda Evans

UN Specialized Fund & Program Combats Hunger In World’s Fragile Contexts

Storybook       JOINT PRESS RELEASE IFAD and WFP work together to combat hunger in fragile contexts 
Rome, Italy, March 2024. The UN’s International Fund for Agricultural Development (IFAD) and the World Food Programme (WFP) have today launched an action plan to work together in fragile contexts — countries simultaneously affected by economic shocks, and extreme weather, in combination with little or no institutional and government capacity to help people cope.

The UN agencies seek to leverage the strengths and expertise of each organization to enhance resilience in fragile environments and improve food security for those who need it most.

Fragility is a significant barrier to eradicating hunger and poverty. Moreover, frequent and severe extreme weather events are compounding these often-protracted crises worldwide. “We have decades of experience working in fragile contexts, because that is where so many of the rural poor live. But today, the rural environment is changing. It is becoming less predictable. Rapid changes in climate and demographics are making it harder than ever for rural populations to thrive on the land,” said Alvaro Lario, President of IFAD. “This new Action Plan is very exciting because together, we can be more than the sum of our parts,” added Lario.PR-20-2024©IFAD/Daniele Bianchi
Fragile situations are on the rise and could impact as much as 60 percent of the world’s extreme poor by 2030. Nearly 1 billion people are currently living in such contexts worldwide, according to the International Monetary Fund estimates. 
“WFP and IFAD teams work in many of the most fragile and challenging regions of the world, where millions of families who live on the frontlines of conflict, climate change and economic turmoil face a daily battle against hunger,” said WFP Executive Director Cindy McCain. “But it doesn’t have to be this way. Combining our expertise, resources and extensive global network, WFP and IFAD will step up our collaboration in key areas, such as food systems and climate resilience, to support sustainable development, peace and progress in the most vulnerable communities.”

IFAD and WFP will carry out joint assessments on fragility, integrate smallholder farmers into food assistance programmes, invest in rural communities’ climate resilience, and share logistical capacity, data, analysis and expertise, as well as provide technical and operational support.
For instance, IFAD’s investments in sustainable agricultural practices, such as the use of climate-resilient crops and climate insurance, will be combined with WFP’s climate-resilient local infrastructure and services.

Ethiopia, Haiti, Mozambique, Pakistan, South Sudan, Sudan, Yemen and Zambia are the initial countries for collaboration to address fragility and food insecurity in addition to geographic areas across the Sahel and Pacific islands. The action plan aims at maximizing impact, being responsive to dynamic challenges, and focuses on tackling some of the main drivers of fragility. The partnership also builds upon the broader collaboration of the three Rome-based UN food and agriculture agencies, including the Food and Agriculture Organization of the United Nations (FAO), which was reinforced with a new five-year partnership agreement signed last August during a joint visit to South Sudan.

Being able to work in fragile contexts is a priority for IFAD’s next three-year cycle (2025-2027), as the UN Fund plans to reach 100 million rural people. FAO, IFAD and WFP cover a spectrum of work that spans from humanitarian responses to emergencies and shocks, to resilience and development activities, aligning with the 2030 Agenda.

The Rome-based agencies are working together on agri-food systems transformation, nutrition, gender equality and women’s empowerment, resilience-building, youth, and climate change to achieving maximized impact and delivering tangible value added to countries and populations.
The United Nations World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Follow us on X, formerly Twitter, via @wfp_media

For the Silo, Julie Marshall.

Soaring Sports Game Ticket Prices Are Nothing New

Dr. Eric Dolansky- Goodman School of Business at Brock University: Consumers are happier about price increases when they know they're coming and why they're happening.
Dr. Eric Dolansky- Goodman School of Business at Brock University: “Consumers are happier about price increases when they know they’re coming and why they’re happening.”

For years, hotels and airlines, car rental agencies and energy companies have been using a phenomena known as dynamic pricing to set costs for their consumers. This real-time pricing results in fluctuations depending on a variety of factors, but is often associated with supply and demand – and it is becoming more and more prevalent in the sports world.

This economic practice has been studied by Dr. Eric Dolansky, an assistant professor at the Goodman School of Business at Brock University. Specifically, Dr. Dolansky has examined sequences of pricing and the effect it has on consumer habits. While many consumers grumble about dynamic pricing causing hikes in gas prices, that in part has to do with the unpredictability of the increases.

The situation with sports tickets is a bit different in the minds of consumers, argues Professor Dolansky. This type of dynamic pricing is tied to demand, so consumers expect the prices to increase as the nature of the competition increases, or the date of the event nears and the supply of available tickets dwindles. For example, seats in Section 121 at the Air Canada Centre on October 17 for a Toronto Maple Leafs game against the Carolina Hurricanes range from $193 to $223. But in the same section for the Leafs’ October 26 game versus the Pittsburgh Penguins, tickets range from $253 to $288.

It's not a new idea- from wanderstories.com: "In Roman times, the tickets were known as tessara - small clay discs, which were stamped with details of the locus, or seat number, gradus or row number, cuneus, or sector and entrance gate. For example: LOC X, meaning seat number 10, GRAD V - row number 5, CVN III - sector number 3. Tickets were free, but everyone had to have a ticket to attend. Tickets were distributed to organizations, institutions and groups, who in turn, distributed them to the Roman citizens. As the games were popular, there was also a black market, where tickets would be sold, with high prices for some of the most important games." CP
It’s not a new idea- from wanderstories.com: “In Roman times, the tickets were known as tessara – small clay discs, which were stamped with details of the locus, or seat number, gradus or row number, cuneus, or sector and entrance gate. For example: LOC X, meaning seat number 10, GRAD V – row number 5, CVN III – sector number 3. Tickets were free, but everyone had to have a ticket to attend. Tickets were distributed to organizations, institutions and groups, who in turn, distributed them to the Roman citizens. As the games were popular, there was also a black market, where tickets would be sold, with high prices for some of the most important games.”

Evidence Professor Dolansky has studied suggests when consumers are aware prices are going to rise from a particular point, and they have a basic understanding of the events that are driving the increase, they tend to believe it is more fair.  For the Silo, Stephen Murdoch

Supplemental- Conference keynote presentations by Dr. Dolansky

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Academy of Wine Business Research Conference, Niagara, Ontario, June, 2013.

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Society for Consumer Psychology, Las Vegas, Nevada, February, 2012.

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Association for Consumer Research, Vancouver, British Columbia, October, 2012.

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Southern Ontario Behavioural Decision Research, Waterloo, Ontario, May, 2012.

Old school sports tickets and events– Gladiatorial Combat http://wanderstories.com/wp-content/samples/book/Rome/Colosseum.html

Euro Holiday Destination Searches Skyrocket By 6700 Percent

As searches for “European holidays” skyrocket by 6700%¹, a must-visit list of the best cities in Europe has been announced. 

Our friends at Spin Genie  analyzed the average price and the number of days it would take to view the tourist attractions of major European cities to create a list of the 11 best places to visit in Europe. 

11 of the Best Places to Visit in Europe:

City Country Average Hotel Price (per night) Recommended Length Of Stay 
RomeItaly €70-€2005-7 days 
LondonEngland £100-£300 4-5 days 
Paris France €100-€300 4-6 days 
Amsterdam Netherlands €80-€2003-5 days
PragueCzech Republic €60-€1503-4 days 
BarcelonaSpain €80-€150 5-6 days 
SantoriniGreece €150-€3003-5 days 
BudapestHungary €70-€150 4-5 days 
ReykjavikIceland €100-€200 3-4 days 
Berlin Germany €70-€150 3-4 days 
ViennaAustria €80-€150 3-4 days 

Dom Aldworth, Head of Brand Marketing at Spin Genie says “As one of the most influential continents in the world, Europe is home to a vast range of diverse and culturally rich countries. From impressive historical architecture to quaint towns and delicious foods, every country offers travelers a unique and vibrant experience.

“Whether you want to indulge in fine French cuisine, relax in ancient baths or transport yourself back in time, Europe is the perfect place for bucket list adventures.”  

Dom continued “Budget-conscious travelers will be pleased to discover that several affordable cities offer incredible experiences without breaking the bank. 

“Budapest is often regarded as one of the most budget-friendly destinations in Europe. With its affordable accommodation options, reasonably priced dining choices, and inexpensive public transportation, visitors can explore the city’s stunning architecture, relax in its thermal baths, and indulge in its vibrant nightlife without straining their wallets.” 

The team also named their top 5 un-missable tourist attractions. 

Trevi Fountain, Rome


“One of Rome’s most famous landmarks, the Trevi Fountain is a bucket list attraction.” Dom at Spin Genie comments “Toss a coin into the stunning Trevi Fountain, one of Rome’s most famous landmarks. Admire its Baroque design, intricate sculptures, and cascading waters, and make a wish for your return to the Eternal City.” 

The London Eye and Tower Of London, London


London has a range of iconic landmarks, from historic buildings such as Buckingham Palace, Westminster Abbey and the Tower of London to Big Ben, Tower Bridge and the London Eye. 

Eiffel Tower, Paris


No visit to Paris is complete without a visit to the iconic Eiffel Tower. Ascend to the top for panoramic city views or enjoy a leisurely picnic in its surrounding gardens.

Bloemenmarkt, Amsterdam


The world’s only floating flower market, Bloemenmart is the perfect place for lovers of colour, beauty and flowers to visit. Admire colourful displays of flowers, bulbs and souvenirs and take home a piece of Amsterdam’s floral heritage. 

Santorini Volcano, Santorini


Take a boat trip to Nea Kameni’s and Palea Kameni’s volcanic islets. Hike up to the active volcano’s crater, bathe in the hot springs, and learn about the volcanic geology that shaped the island.

FAQs

What are the most beautiful cities in Europe?

Beauty is subjective; however, there are a few European cities that are renowned for their beauty.

Florence, the birthplace of the Renaissance, boasts a wealth of artistic and architectural treasures. The city’s historic centre is a UNESCO World Heritage site, and attractions like the Florence Cathedral, the Uffizi Gallery, and the Ponte Vecchio showcase its artistic grandeur.

Other beautiful cities include Paris, Prague, Barcelona, Amsterdam, Vienna, Santorini, and Rome.

What are the largest cities in Europe?

The largest cities in Europe by population include Moscow, London, Saint Petersburg, Berlin and Madrid.

Moscow, the capital of Russia, stands as the largest city in Europe, both in terms of population and geographical expanse. This thriving metropolis blends a rich history with modern cosmopolitanism. From the iconic Red Square and the majestic Kremlin to the opulent St. Basil’s Cathedral, Moscow showcases a fusion of grandeur, architectural marvels, and cultural treasures

What are the oldest cities in Europe?

Europe is a treasure trove of history, and it’s home to some of the oldest cities in the world. These cities have witnessed the rise and fall of empires, the birth of civilizations, and the shaping of European culture.

Plovdiv, located in Bulgaria, is one of Europe’s oldest cities, with evidence of settlement dating back over 8,000 years. The city’s Old Town, a UNESCO World Heritage site, boasts well-preserved Roman ruins, including an ancient theatre that is still in use today.

Other cities include Athens, Rome, Cadiz, Argos, Larnaca, and Byblos.

Which are the cheapest cities in Europe to visit?

Budget-conscious travellers will be pleased to discover that several affordable cities offer incredible experiences without breaking the bank.

Budapest is often regarded as one of the most budget-friendly destinations in Europe. With its affordable accommodation options, reasonably priced dining choices, and inexpensive public transportation, visitors can explore the city’s stunning architecture, relax in its thermal baths, and indulge in its vibrant nightlife without straining their wallets.

Some of the most affordable cities in Europe to visit include Krakow, Lisbon, Warsaw, Athens and Bucharest.

What are the safest cities in Europe?

Europe is generally considered safe, but some cities have lower crime rates than others.

Zurich, Switzerland’s largest city, is often ranked as one of the safest cities in the world. With its efficient public transportation system, well-maintained streets, and low crime rates, Zurich offers a safe environment for travellers to explore its beautiful Old Town, enjoy the pristine Lake Zurich, and immerse themselves in the city’s vibrant cultural scene.

Other safe cities include Copenhagen, Vienna, Helsinki, Stockholm, Munich, Amsterdam, Geneva and Oslo.

What are the most romantic cities in Europe?

When it comes to romantic cities in Europe, certain destinations evoke a sense of enchantment and timeless love. Paris, often called the “City of Love,” tops the list. With its charming cobblestone streets, beautiful parks, and stunning landmarks, Paris provides the perfect backdrop for romantic strolls, candlelit dinners, and unforgettable moments.

Other cities include Venice, known as the “Floating City,” which is a dreamlike destination that exudes romance; Florence, the birthplace of the Renaissance, captivates with its timeless beauty and artistic heritage; Santorini, a picturesque Greek island and Prague, with its fairytale-like architecture.

These cities have an irresistible charm that evokes romance and captivates the hearts of couples seeking a truly enchanting experience.