The US and USSR going “Band for Band”
Our friends at kommandostore talk about the Cold War on their site so often, it’s become one of their defining aesthetics…..and that’s a good thing- read on!
Grand armies and weapons are arguably less than half of the story.
Many of the cold war ‘battles’ from the 1950s through the 1990s took place in the minds and on the wrists of millions of people. Some might say they certainly still do…
Rogue media campaigns, protests & activism, black ops — they defined the hottest parts of the Cold War. But what if we told you that the watch you were wearing was just as important? The Soviet Union sure thought so…
Having gotten sucked into the almost endless lore rabbithole of watches, the first thing that kommandostore sought to bring back from obscurity was the Elektronika 55B — the soviet union’s most popular digital watch that went the way of… well, the Soviet Union… When it collapsed in ’91.
Above all else, there’s one story about this watch that truly stands on its own, a story that will make you realize that there is much more to this little watch that jovially plays chiptune soviet music…
It involves two of the most powerful men in the world, Leonid Brezhnev and Henry Kissinger convening and comparing their new digital watches.
Ok, they weren’t really wearing the watches in that photo, but such an encounter really did happen between the two gentlemen in the early 70s, one that subtly let the United States know that the Soviets were right on the US’s tail for semiconductor technology.
On a somewhat-routine visit to Moscow, US Secretary of State Henry Kissinger wore a Pulsar P2 Watch — one of the very first digital watches. Known for it’s striking red LED display and appearance on the wrist of none other than James bond.
It also carried a hefty price tag, with the 21k gold edition costing enough to buy you a car in today’s money.
You tell us, is $1800 usd/ $2,526 cad in today’s money worth it for one of the two base models?
The meeting was with Leonid Brezhnev, General Secretary of the Soviet Union. He remarked that he did indeed like Kissinger’s watch, being a man of taste.
Then he told Kissinger that the USSR had already developed a prototype using the very same technology.
Kissinger was reportedly astonished — and was presented with a functioning Soviet-Made digital wristwatch, the Elektronika B6-02. Featuring CMOS circuits, it was blocky, brutalist, and affordable enough for practically anyone to buy when it officially launched.
The whole Elektronika series carried this statement — the latest fancy tech of the west is cool, but when it’s done the soviet way, for way cheaper, it’s not a luxury to be worn by only the elites.
It didn’t take a horology enthusiast to buy and wear this watch. It’s Kalashnikov-esque ubiquity meant it was worn by everyone from party members to coal miners.
Sure, in 1969 we brought a luxury-watch masterpiece, the Omega Speedmaster, to the Moon before the Soviets were able to. But as a tool of propaganda, the USSR might have had us beat, and the Elektronika 5 appeared in space several more times…
We found it intriguing and somewhat disheartening that Elektronika, what seemed to be the people’s choice, was snuffed out much in the same time period as the Soviet union.
In a world full of Casios & Timexes, who can’t help but succumb to the charm of the plucky Elektronika, so why not give it the wrist time it deserves…because it is now available once again and this time in a near perfect reproduction right down to the packaging.
| A 1:1 functional replica of the original Elektronika with 4 new Slav-approved “Melody” alarms. Sanctioned to the second-hand market (pun intended), thankfully kommandostore thought that the watch deserved a proper revival after its unceremonious disappearance following the collapse of the USSR. |
| Just like the original, it’s an affordable and reliable piece with just enough fun to get even the most uptight horologists asking you questions. But unlike the OGs, the sad truth of capitalism is that we’re slaves to supply and demand. They are running out fast, and even though there are plans to quickly continue production, there may be a slight gap. So, if you’re interested, this is kind of a last call. |
Click the following link to place your order while supplies last.
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There’s a reason why Val d’Isere, at 1,850 meters, continues to be the top choice of European skiers each winter. It offers the perfect blend of challenging ski terrain for advanced skiers and learner-friendly beginners zones for those new to the snow. The resort center is lined with high-end shops, lively après-ski bars and fantastic restaurants, all housed within beautiful, stone-clad buildings.
The diversity on offer in Chamonix these days makes it impossible to review the whole resort as one destination. At 950 meters, Les Houches is one of the closest resorts to Geneva Airport and offers kilometer after kilometer of tree-lined skiing, making it the perfect destination for families and beginners. The resort center has a village feel and is an outstanding spot from which to take in the incredible views.
While the ski area between Klosters (at 1,179 meters) and Davos offers lots to explore, Klosters is without doubt the more attractive base for your ski holiday. The village center is charming and affluent, but with a relaxed vibe, while the trails are popular with advanced skiers enjoying an abundance of easily accessible off-piste in the area.
A resort that’s been quietly minding its own business for years, Les Gets, at 1,200 meters, is now developing into a chic, family-orientated resort that offers quick and easy access to the 650-kilometer Portes du Soleil ski area. Several piste-side restaurants offer views of Mont Blanc so it’s easy to find a sunny spot on which to enjoy an après tipple or two.
There’s one thing that makes these two interconnected resorts stand out, and it may not be for everyone. Crans, at 1,500 meters, and its neighbour Montana are not villages; although right on the edge of a great ski area, they’re most definitely towns with a very urban feel. This is a very sunny spot in which to base yourself and there’s varied terrain to suit all ability levels.
We love La Rosière, at 1,850 meters, not just because of its high elevation and snow certainty. The ski area offers two great experiences for the price of one when you cross over the Petit St Bernard pass into Italy. Wide pistes descend for kilometers into La Thuile over the border and getting back is no hassle at all. The main village is quiet but well stocked, and the views are exceptional.
Italian ski resorts are always authentic, traditional and charming, and Campiglio, at 1,550 meters, is no different. The car-free resort huddles on the valley floor and the center is stylish with several chic shops. The ski area spreads over 150 kilometers, and there have been several lift upgrades over recent years, making it quick and easy for you to cover a considerable distance on skis each day.
Rebranded back in 2011 to recognise the differences between its more blingy neighbour higher up the valley, Courchevel 1650 is now an attractive, unpretentious resort with a stack of new facilities, including Aquamotion, a huge center for water sports that opened in December 2015. And let’s not forget: On your doorstep you’ll find the largest linked ski area in the world. The 600 kilometers of the 3 Valleys network never disappoint.
Seasoned skiers, this one’s for you. At 1,563 meters, Selva serves up challenging ski terrain on both sides of a valley, accessed by both gondolas and quick chair lifts. The village center is packed with charm and character and there’s also a collection of well-maintained beginner slopes and progressive tree-lined runs enjoyed by families.
No list of top 10 ski resorts is complete without mentioning Norway and the town of Geilo, at 800 meters. It is one of the country’s most popular resorts. It’s a small, well-equipped town that’s currently investing heavily in new runs, new lifts and new facilities. Between January and April you can also ski until 8pm on flood-lit slopes. Photo Credit: Geilo, Norway
