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Earth

Guinea Pigs Are Not Disposable Pets

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The decidedly disturbing headlines around small pets like guinea pigs and rabbits underscore an escalating ‘disposable pet’ mentality, with certain factors exacerbating the problem. Case in point, this guinea pig rescue in Nova Scotia, Canada.


With the holidays looming, shelters are bracing for yet another spike in guinea pig surrenders in particular. Industry sources speculate there may be tens of millions of guinea pigs worldwide, yet shelter data point to troubling trends with some shelters seeing numbers more than triple since the pandemic. One facility reportedly took in over 650 guinea pigs in a single year! Sadly, this species is all too often treated as disposable.

Surveys show that roughly 7 million U.S. households own “small animals” like guinea pigs and roughly another 1 million Canadian households. The holiday season, when guinea pigs are frequently purchased as gifts, intensifies problematic ownership as many families underestimate the care required … only to relinquish these pets weeks or months later.

Clementine Schouteden, CEO of Kavee—the world’s leading guinea pig habitat brand, points out the following key issues:

  • Families should use a checklist to decide if they are truly ready for a small pet like a guinea pig or rabbit
  • Note the hidden costs and long-term commitments families often overlook before bringing home a guinea pig or rabbit
  • There are emotional and developmental benefits guinea pigs and rabbits can bring to children when cared for responsibly
  • Rising surrenders are straining shelters already overwhelmed with cats and dogs
  • Reach out to shelters and advocacy groups for recommendations on reducing post-holiday pet abandonment
  • Be aware that guinea pigs require larger, safer enclosures than most pet stores provide
  • Better guinea pig housing, enrichment, and education can prevent health issues and neglect
  • Common health problems are often tied to poor diets or improper housing—now how to spot them early
  • Consider simple changes that can make homes safer and more enriching for guinea pigs and rabbits
  • Be a proud part of the growing movement to elevate small pet care standards to the same level as cats and dogs

Market Trends

The small pet category may be niche, but the market data tells a compelling story.

The U.S. pet industry overall is projected to hit $157 billion usd/ $218.6 billion cad in 2025, up from $151.9 billion usd/ $211.5 billion cad in 2024, with $33.3 billion usd/ $46.4 billion cad of that dedicated to supplies, habitats, bedding, and related essentials (APPA). Within that, ~7.7 million North American households own small animals such as guinea pigs, rabbits, and hamsters (Forbes), representing a sizable and under-served customer base. Globally, the rodent pet accessories market is valued at $1.2 billion usd/ $1.7 billion cad in 2024 and forecasted to double to $2.5 billion usd/ $5.2 billion cad by 2033 (Verified Market Reports), while the guinea pig cage market alone is worth $455 million usd/ $633.6 million cad today and on track to reach $715 million usd/ $995.7 million cad by 2033 (Growth Market Reports). Complementary comfort products like cuddle cups are also on the rise, already a $134.7 million usd/ $187.6 million cad global market growing at a 7.4% CAGR.

Add to this the growing concerns in shelters and rescues about guinea pig welfare (HumanePro), and the momentum is clear: consumers, advocates, and regulators alike are demanding safer, higher-quality, and more enriching products. The fact that species-specific U.S. data for guinea pig habitats and accessories is still sparse only underscores the opportunity for Kavee to lead with content, education, and product innovation—filling a gap that few others have recognized, let alone acted on. For the Silo, Merilee Kern.



Schouteden’s journey is a masterclass in spotting underserved markets and scaling with vision. Below, she shares how a single decision transformed her entrepreneurship path, how her eCommerce brand is reshaping an overlooked corner of the pet industry and what’s next for small pet care innovation.

MK: Clementine, let’s start at the beginning. What inspired you to create Kavee?

CS: It really began with my own guinea pigs. In March 2015, I adopted Bagpipe, a long-haired Peruvian and Livingstone, a short-haired Agouti. Later, Efendi joined the family. I couldn’t bring myself to put them in a tiny pet shop cage as it just didn’t feel right. Instead, I had a friend build a large wooden cage and I set up play areas in my flat so they could explore. Watching them thrive in a spacious environment showed me how much better life could be for small pets.

MK: What sets Kavee products apart from traditional cages?

CS: We’ve always designed for the animals first. Our C&C cages are modular, easy to clean and expandable. We encourage pet parents to go larger than outdated minimums. For example, while many guidelines say a 2×3 cage is fine for two guinea pigs, at Kavee we recommend 2×4 for sows and 2×5 for boars, since they need more room to coexist peacefully. Our fleece liners, accessories and enrichment toys also bring comfort, safety and playfulness into their habitats.

MK: Kavee has grown from a startup to an international brand. What has that journey looked like?

CS: In the early days, it was just me packaging orders on weekends while still working full-time as a consultant. Within six months, demand grew and I partnered with an “impact employment” group to provide jobs for people with disabilities. That freed me to scale the business. By 2018, I left consulting to run Kavee full-time. Since then, we’ve expanded into four online stores, grown a passionate team and provided spacious homes for over 50,000 guinea pigs.

MK: Beyond products, you’ve built a strong educational and advocacy component. Why is that important?

CS: Kavee is not just about selling supplies; it’s about changing perceptions of small pets. Too often they’re seen as “starter pets” for kids, but they’re intelligent and sensitive. Through blogs, social media and the Kavee Rescue initiative, we provide guidance on diet, grooming, habitat design and more. Our team even answers customer questions about gardening for guinea pigs! That level of community engagement makes a real difference.

MK: What role does sustainability and ethical business play in Kavee’s mission?

CS: It’s at the core of what we do. Our products are designed to last, reducing waste. We carefully source safe, durable materials and we support inclusive hiring practices. Since 2023, our Kavee Rescue partnership has been another way to give back. Ultimately, if I wouldn’t use it with my own pets, it doesn’t go to market.

MK: Looking ahead, where do you see Kavee and small pet care evolving?

CS: The future lies in rethinking standards. Minimum cage guidelines are outdated and pets deserve larger, more enriching spaces. I also see small pets becoming mainstream companions for professionals and singles, not just families. At Kavee, we’ll continue innovating, expanding product ranges and advocating for animal welfare globally.

MK: What were the biggest challenges you faced as a female founder in the pet care industry?

CS: Breaking into a space that historically overlooked small pets was challenging enough, but as a female founder, I also had to fight to be taken seriously. Early on, suppliers and partners often assumed this was just a “side project.” Proving the demand, scaling internationally and building a team showed that Kavee was not just a niche brand but a movement.

MK: Was there a moment when you realized Kavee had truly “made it”?

CS: Yes. When I saw our first international orders come in, especially from the U.S., it hit me that we were filling a huge gap worldwide. Another milestone was when customers started sending photos of their piggies “popcorning” in our cages. Knowing our products were directly improving lives was the moment I felt Kavee had arrived.

MK: How do you balance innovation with customer feedback?

CS: We listen closely to our community. Many of our product upgrades, such as folding coroplast bases or fleece liners with new absorbent layers, came directly from customer suggestions. I believe true innovation happens when you combine design expertise with real-world feedback from the pawrents using the products daily.

MK: What advice would you give aspiring entrepreneurs who want to turn a passion into a business?

CS: Start small, test your idea and don’t be afraid of imperfect beginnings. Kavee began with one cage model and a very simple website. What made the difference was consistency, passion and being deeply connected to my “why,” which is improving small pet welfare. If you keep that clarity, growth will follow.

MK: As a female founder, what role do you think women play in shaping the future of entrepreneurship?

CS: Women bring unique perspectives to business, often blending empathy with innovation. In my case, it was about seeing the overlooked needs of small pets that weren’t being met and creating meaningful solutions. I believe more women in leadership will mean more industries reimagined with compassion, creativity and long-term impact at the core.

MK: How do you use your platform to inspire or empower other women in business?

CS: I make it a point to be visible and open about the realities of building a company from scratch. Sharing the challenges as well as the successes helps other women see that it is possible to turn a passion into a thriving business. I also mentor aspiring entrepreneurs, especially women, because representation and encouragement can be the push someone needs to take that first step.

MK: Looking back, what’s the most rewarding part of building Kavee?CS: Without a doubt, it is knowing we have improved the lives of thousands of animals. Every time I hear a story about a guinea pig who went from lethargic in a tiny cage to playful and thriving in a Kavee habitat, it reminds me why this journey matters. That impact is priceless.

From rescuing mice and birds as a child in rural France to transforming the global small pet industry, Clementine has proven that passion paired with innovation can create lasting change. Through Kavee, she’s redefined what it means to care for guinea pigs and rabbits. In the process she’s raising standards, fostering community and inspiring pawrents to think bigger.

In Clementine’s words: “Quite simply, if your piggies aren’t running around in their cage, something isn’t right.”

Thanks to her efforts, thousands of piggies—and the humans who love them—are finally getting it right.

Culture

Finland Rates As World’s Happiest Country For Six Years Straight

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The World Happiness Report has anointed Finland as the world’s happiest country for six years straight. What makes a Nordic land with 5,5 million people so happy? In Helsinki, the capital of Finland, art and culture make the city a good place to live and visit.

According to the UN-published report, Finns rate highly on key issues such as a high level of education, affordable healthcare, social stability, and positive work-life balance. But it’s not just these societal indicators that affect how Finns view their quality of life – Culture and art are highly prized aspects as well.

“We see a vibrant cultural sphere that is accessible and affordable for all citizens as a major contributor to everyday happiness. And we are looking at culture through a broad lens: from urban city culture, to sauna culture, to high-end cultural offerings, such as the world-famous Helsinki Philharmonic Orchestra. It’s a diverse mix,” according to Reetta Heiskanen, Deputy Culture Director at the City of Helsinki.

Sauna culture

In Helsinki, cultural events are designed for everybody, regardless the socioeconomic status, with world-class ambition. The city’s expanding cultural life makes the city a more exciting and diverse place for residents and visitors.

Photo: Julia Kivelä, Visit Finland

“Good examples are the Helsinki Festival and Flow Festival that draw international music lovers’ and urban hipsters’ attention to Helsinki every August. As well as the Helsinki Biennial, a visual art festival in summer – dealing this year with the wicked problems of our time, such as environmental crisis, political conflicts, and the consequences of technological development,” Heiskanen says.

“In Helsinki, culture belongs to everyone. For example, in the Culture Kids program, every child from Helsinki born in the 2020s has a cultural institution as a host, through whom the children and their families get a personal touch with art,” she adds.

Culture Supports Economy

Helsinki has a Nordic approach to art and culture: A unique urban culture is a key enabler of a good life – and culture also supports economic wellbeing.

Culture and events make Helsinki an enjoyable, dynamic, and attractive city. Cultural events boost economic development – while the city government is flexible, people and businesses find the city easy to work with when arranging events, big or small.

But what good would it be to provide interesting cultural offerings if people don’t have the time and energy to enjoy them? If you are working long hours, wouldn’t the sofa be the best option after a long day?

The answer is Finland’s emphasis on work-life balance. This year, Helsinki placed second in the Forbes worldwide work-life balance index of major cities. Generous paid leave and flexible work arrangements, such as hybrid and remote working, were among the factors cited for the high ranking.

“It’s a Nordic dream, a good everyday life, which you can achieve in Helsinki. This means that you can build a successful career and still have enough time and energy for a flourishing personal life and cultural experiences. A vibrant culture creates an attractive city that is easy to fall in love with,” Heiskanen concludes.

Unleash Your Curiosity About Finnish Culture

This year offers unique cultural offerings in Helsinki throughout the year. There are multiple great exhibition openings, such as world-famous Tom of Finland and Albert Edelfelt, in Ateneum, Finnish National Museum of Art, which will open its doors after a year-long renovation, and Helsinki Biennial, a contemporary art event, taking place for the second time in summer 2023, June 12th until September 17th. For the Silo, Leena Karppinen.

Culture

Spiritual Counselor: Illness often comes with deeply felt stress

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Illness From Stress
Sometimes, not knowing the truth about something of immediate importance can create some of the most intense stress, says former chronic pain sufferer Janet Komanchuk.

“The families of victims who’ve been missing for years or decades – identifying the body of their loved one, for example, can bring closure. For me, being diagnosed with fibromyalgia was also a relief – it meant that I had a name for my chronic pain,” says Komanchuk, whose pain was so intense over a period of several years that she had to retire as a schoolteacher.

Studies of Monkey's may help solve causes of stress in humans- http://wabe.org/post/study-monkeys-may-help-solve-stress-humans
Studies of Monkey’s may help solve causes of stress in humans- http://wabe.org/post/study-monkeys-may-help-solve-stress-humans

“My diagnosis meant I wasn’t crazy, that the pain wasn’t ‘all in my head,’ as some had suggested. It meant that my flu-like symptoms,
accompanied by intense waves of pain, finally had form and dimension. I understood I was just one of many suffering with chronic pain that at last had a name.”

Fibromyalgia syndrome is a complex, chronic condition of widespread muscular pain and fatigue. It often includes sleep disturbances, impaired memory and concentration, depression and other debilitating symptoms. The syndrome is one of the most common chronic pain disorders, affecting nearly one in every 60 North Americans.

When medical leave, morphine patches, codeine and myriad pharmaceuticals brought no relief, I tried a different approach in combination
says Komanchuk, (www.jkomanchuk.com), who has since enjoyed more than 13 years of pain-free and prescription-free living after finding an alternative healing therapy that works for her. She now works as an educational writer and public relations assistant with Joy of Healing, the alternative healing modality that she says brought about her remission.

Is Yoga a 'healing therapy'? Forbes thinks it is and more- see Supplemental below CP
Is Yoga a ‘healing therapy’? Forbes thinks it is and more- see Supplemental below CP

“Through the years, I’ve learned a thing or two about dealing with the psychological trauma of illness.” Komanchuk shares tips to keep in mind for those suffering from an indeterminate condition.

•  Trust in yourself. “At times, the pain was so intense that I was certain my flesh was tearing away from my bones,” says Komanchuk, who was just like the more than 100 million Americans who suffer from chronic pain, which costs nearly $600 billion annually in medical treatments and lost productivity, according to the Institute of Medicine. Despite her unmistakable pain, the critical doubt from others as to what she was experiencing was disheartening, at times causing her to doubt herself.

“Trust in yourself, for you know what you’re feeling,” she says. “Don’t fall victim to the judgment and criticism of others who doubt your illness and the limitations it places on you or your activities.”

•  Don’t quit! Despite the immense scope of chronic pain, very little is spent on research to find better ways to manage pain. Komanchuk was faced with the prospect of spending the rest of her life in a nursing home.

“Yes, the pain was excruciating, debilitating and fatiguing, yet I still felt as though my life had the potential for vitality,” she says. “The idea of going to a nursing home – reasonable for some – felt like a kind of death to me.”

Convinced that there was hope for her in overcoming fibromyalgia, she persisted in her search for wellness answers.

•  Seriously consider alternatives. She was able to achieve what she thought was impossible – not just temporary relief, but permanent, lasting mind-body-spirit wellness. She had been to orthopedic surgeons, neurologists, rheumatologists, psychologists, underwent MRIs and took all manner of medications for her unbearable pain. In a narrow sense, it would seem as though she exhausted her options – until she looked beyond traditional Western medicine. Alternative treatment guided her to recognize the layers of stress throughout her life that she believes were a primary driver of her chronic pain.

“Every day, I am filled with gratitude for the fact that I am free of the torment from fibromyalgia that had plagued me throughout my
life,” she says. “I just wish I could give others a piece of the relief that I’ve found. All I can say is keep your eyes open, keep the hope alive and don’t give up!” For the Silo, Ginny Grimsley

Janet Komanchuk, www.jkomanchuk.com, is a retired schoolteacher who has experienced the miraculous remission of chronic, debilitating fibromyalgia, which was the result of many overlapping stressors and unresolved issues throughout her life. While weathering extreme fatigue and pain, she’d tried everything from traditional Western medicine to alcohol consumption and various holistic treatments. It wasn’t until she experienced the healing work of medium and healer Andrew Overlee, and his wife, Tamara, a dedicated spiritual counselor and author, that she was able to regain her life. She is now pain-free without any use of prescription medication. She is an educational writer and public relations assistant with Joy of Healing, Inc., in Valrico, Fla. USA
Janet Komanchuk, 

Supplemental- The Science of Yoga http://www.forbes.com/sites/alicegwalton/2011/06/16/penetrating-postures-the-science-of-yoga/

Finance

NFTs meteoric rise in 2022

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2021 was the year of the NFT. We saw amazing levels of interest in NFTs arise as people began to recognize their usefulness as digital assets. Thanks to the rush of development and interest from this year, we can expect interest and adoption levels in 2022 to easily meet or even eclipse those that we have seen in 2021. 

2021 has really laid the groundwork for development in the Crypto industry as a whole and nowhere is this more apparent than with NFTs. Now that these digital assets have become recognized and appreciated as tangible assets; we can expect adoption rates to rise across the industry. Furthermore, developments across the industry will come into their own in 2022. Blocto, the digital wallet and Crypto provider, for instance, will continue to update its services including in the NFT field in the new year.

Mark Cuban Will Continue Paying His Employees Amid Coronavirus-Induced Economic Downturn
Mark Cuban. Image: Forbes

Mark Cuban, Dallas Mavericks owner and famous Shark Tank investor, sees the dual benefits of NFT development as well as the services that Blocto offers and has invested heavily in both Blocto and in the creation of NBA TopShots, which offers NFTs in the form of clips of NBA games that give person a literal piece of the game to own. 

CEO of Blocto, Hsuan Lee, sees the coming year as potentially one of the most important years in history for Crypto, especially when it comes to NFTs. AS NFTs grow in 2022, it is clear that their impact on the financial industry and their value as digital assets will surge as well. 

Culture

Disney Buys 21st Century Fox Readies New Streaming Service

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Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series.

Announced in December 2017 and expected to take until at least 2021 to complete, this $66.1 Billion USD deal (that included taking on a size-able debt portfolio from Fox) ranks among the largest mergers of its kind in history.

We’ve compared these media giants, looked at the potential impact of the deal on both their own employees and the end user and demonstrated how Disney is looking to leverage this deal to break into new markets.

Read on to see how the merger will affect everything from television and the cinema box office to streaming platforms and sports broadcasting this comprehensive infographic from our friends at abcfinancial.co.uk.

Effects of Disney Buying 21st Century Fox

Sci-Tech

Lawn And Garden Lovers Should Use E10 Or Less In Lawn And Garden Equipment

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Spring is on the way and garden, lawn and outdoor lovers need to know how to properly fuel their favorite yard and garden equipment. Surveys show that many people think that the same gas that goes in their cars, can go into their outdoor power equipment. But that’s not the case.

The Outdoor Power Equipment Institute (OPEI) wants to remind consumers that it’s important to “Look Before You Pump.” There are many fuel blends on the market now. Most gasoline-powered lawn mowers, leaf blowers, and other outdoor power equipment are warranted and designed to use E10 or less fuel (10% or less ethanol).

Fuel with more than 10 percent ethanol can damage or destroy lawn and garden equipment. Always check the owner’s manual and use E10 or less in lawn and garden equipment. Visit www.lookbeforeyoupump.com and hashtag #LookB4UPump for more information.

ethanol in gasoline ontario laws

 

Consumers need to hear this message. In a Nielsen/Harris poll last year, 51 percent of North Americans said they don’t give fuel ethanol content much thought as they tend to fill up their portable gas tanks with the same fuel used to fill their vehicle. Nearly 57 percent, confess that they typically only pay attention to labels on fuel pumps if they read “Warning” or “Do Not Use In…” on the pump. For the Silo, Debbi Mayster.

Supplemental- Forbes: It’s final, corn ethanol is of no use.

UPDATE- Opinions are polarized on the use of ethanol in gasoline. Check out the comments below and the short video that defends the use of ethanol.

Culture

Thirty Five Million Dollar Star Trek Themed Mansion

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'Star Trek Mansion,' Featuring Acoustic Innovations' Most Celebrated Home Theater Design, Now on Market for $35M Featuring Award-Winning Theater Modeled on Bridge of Starship Enterprise, Home is Most Expensive Ever to Hit Boca Raton Market. Photograph: Andy Frame
‘Star Trek Mansion,’ Featuring Acoustic Innovations’ Most Celebrated Home Theater Design, Now on Market for $35M Featuring Award-Winning Theater Modeled on Bridge of Starship Enterprise, Home is Most Expensive Ever to Hit Boca Raton Market. Photograph: Andy Frame

BOCA RATON, Fla.– May 2014 — The “Star Trek Mansion” in Boca Raton, Florida, is now on the market for a cool $35 million, featuring a much-buzzed-about home theater designed by Acoustic Innovations. Created to model the bridge of the Star Ship Enterprise, the theater is the focal point of the 27,000-square-foot home owned by Marc Bell, managing partner of Marc Bell Capital Partners LLC in Boca Raton. Last year, Acoustic Innovations designed a smaller theater in the home to resemble a military encampment, creating the mood for game enthusiasts to play “Call of Duty” and other Xbox games.

“Acoustic Innovations and Jay Miller did a fantastic job of taking our Star Trek theater vision and turning it into reality. If you can dream it, Jay can build it,” said Bell. “Acoustic Innovations’ attention to detail for every aspect of the project — from the advanced A/V technology to the quality and comfort of the chairs — meant that we were able to create a home theater experience that exceeds anything you’ll find in  a commercial movie theater. We’re looking forward to working with Jay and his team on the Star Trek theater and home 2.0, wherever that may
be.”

Classic THX Ultra2 Plus -Digitally Mastered -Avatar Intro (After Credits) –

Winner of a Gold award and Best Architecture award from the Custom Electronic Design and Installation Association (CEDIA) in 2007, the
1,400-square-foot Star Trek entertainment space includes the theater, a bar, and a “ready room” filled with Bell’s collection of props, models,
and drawings from the Star Trek television series, as well as Star Trek and Star Wars movies. Modeled to recreate the bridge from the Enterprise, circa “Star Trek: Next Generation,” the theater even includes motion-activated air-lock doors that “whoosh” when opening and closing.

When the theater was originally completed in 2007, it featured the most advanced high-definition cinema A/V system available. Since then it has undergone three major technology upgrades to keep it on the leading edge, including 3D projection capabilities. In addition to the functional and aesthetic design and d-cor, Acoustic Innovations designed the acoustics both inside and outside the theater, as well as for the “Call of Duty” video game room.

The "Call of Duty" video game room. Get some!
The “Call of Duty” video game room. Get some!

“It’s incredibly exciting to work with Marc on a project, because he is always open to an interesting idea,” said Jay Miller, president, Acoustic Innovations. “A collaborative effort is extremely important on every job we do, and for this project Marc and I clicked very early on how to execute the Star Trek bridge. Now that the house is up for sale, it’s amazing and gratifying to see how the theater has gone viral in the online press; in fact, I’ve not seen anything like it in my 23 years as a specialty theater designer.”

For more on this incredible home that has grabbed international attention, visit:
The Palm Beach Post: http://bit.ly/1qGRuG5
-Forbes: http://onforb.es/1k6o8M4
-Star Trek: http://bit.ly/1sxUS1q
-CBS12: http://bit.ly/1ovgKNx
-Business Insider: http://read.bi/1mZlXxq
-Engadget: http://engt.co/1nPTARZ
-Douglas Elliman Real Estate: http://bit.ly/1oUTuG2

For two decades Acoustic Innovations has been the source for personal theaters, theater seating, fiberoptic ceilings, acoustical panels, and residential noise control solutions. Over this time we have pioneered many of the materials and design specifications used today. Our staff has completed thousands of personal theaters throughout the world and has developed processes to ensure delivery of the ultimate client satisfaction. At every level of cost we blend the science of acoustics with the art of aesthetics. More information is available at http://www.acousticinnovations.com.