Tag: advertising
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How To Attract New Customers
New customers are essential to long-term business growth. The more customers you attract, the easier it will be for your company to grow. But how to attract new customers every day? Here are some ideas for gaining new customers. To gain new clients, you must first understand who your ideal customers are. This allows you…
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How Big Data Is Exactly What It Sounds Like
When Facebook founder Mark Zuckerberg took to Capitol Hill to explain user data retention almost four years ago, he essentially sat in the hot seat on behalf of every entity that has ever collected and used personal information to craft better products. If that sounds like a massive catch-all, that’s because it is. However, Systems…
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How a small independent online business can benefit from advertising
Source: Pexels Recent research has found that over 70% of people research a small business online before making a first purchase. The online space is therefore crucial in creating traction for a new business, product, or service since it is the place where a good first impression is made. Implementing a good website and marketing…
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4 Important Ways Technology Is Making It Easier To Connect With Your Target Audience
Technology, including online technology, never stands still. There’s always something new or at least a different way to use it. Making the most of technology does require an expert touch. When you choose to seek out help from some of the best SEOs in Toronto, like Mike Zhmudikov, you position your online presence to more…
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Canada Uses USA Ad Agency To Snipe American Trademark In Time For 150th
With this Saturday, July 1st marking the celebration of Canada’s 150th Anniversary, the country recently hired the renowned New York ad agency Juized (*satirical) to rebrand the nation as “The Greatest Country On Earth”. This phrase has typically been associated with the U.S., but America let the trademark slip and Canada has scooped it up…
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Augmented Reality Billboards Invading Google Streetview Maps
It’s an old story- at least in terms of internet “best before” dates. In 2010 sites began reporting on new Streetview Advertising patent applications submitted by Google . The complete details of the patents were not readily made available to the press but essentially it all boiled down to a new way for Google to…
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Subliminal Advertising In McDonald’s Ad Ice Cubes
I was a bit confounded because at first, I couldn’t understand what was drawing me into the advertisement- then I remembered a well worn paperback book I have called Media Sexploitation by Wilson Bryan Key, sitting on a book shelf somewhere back home. That book is all about subliminal advertising and its photo section showing…
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Ontario Planning Legislation- Mandatory Menu Labeling For Fast-Food Restaurants and others
October, 2013 Ontario will help parents and their children make healthier choices by putting calories on menus, following consultations with the fast-food industry and health care sector. Legislation that would require large chain restaurants to include calories and other potential nutritional information on their menus will be introduced this winter. The government…