Tag Archives: digitalization

Culture

Top 5 Things that Make Finland Happiest Country For Ninth Consecutive Year

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People and companies tend to do well in similar surroundings. Here’s how Finland cultivates an environment in which personal happiness and business success are not at odds but grow out of the same ground.

Several things contribute to Finnish happiness, many of which also make Finland a great country to do business and invest in. We listed five reasons why Finland is a country where people experience a high quality of life—and which also make Finland a place for entrepreneurship and innovation that punches above its weight in many sectors.

1. Stable, functional, and predictable—everyday

In Finland, people experience a high level of personal freedom, public services are widely available, buses run on time, and things just generally work. Daily life can be almost boring in its predictability— in the best possible way.

Such stability also represents a competitive advantage. In the recent 2026 Finland Investor Confidence Barometer, 54% of Finnish-owned and 62% of foreign-owned company business leaders considered social stability and functionality to be among Finland’s key strengths.

2. People work well together in a high-trust society

Finland is characterized by a widely shared sense of trust among both neighbors and strangers. It is also characterized by people’s trust in the authorities and governing bodies. Corruption remains low (2nd in Transparency International’s Corruption Perceptions Index in 2025), and people and organizations don’t need to spend a lot of time and energy trying to work out who they can trust. This removes obstacles to collaboration, making for a happier, stress-free environment.

3. Work-life balance lifts both sides

Finnish society supports people’s ability to combine work with family life and the pursuit of one’s own interests and hobbies. Finnish policies support subsidized parental leave, infant health services, and daycare. This means people can both build a career and fulfill their dreams of a family without creating an undue burden on either. A big part of the Finnish dream is the accessibility of a fulfilling life for everyone.   

4. World-class digital infrastructure keeps you connected

Finland has long had a thriving ICT sector. So it’s no surprise it’s among the top countries in the world when it comes digitalization. As a country of long distances, Finland benefits from reliable high-speed networks that support working from home, as well as enjoying life and staying connected outside office hours. In the Finland Investor Confidence Barometer, approximately half the surveyed leaders of both domestic and foreign-owned businesses listed the country’s digital infrastructure as one of Finland’s core strengths.

5. Connection with and appreciation of nature

Even with great digital connections, Finns also know how to log off. Anywhere in Finland (even in the cities), you’re always within a 10-minute walk from a nature trail or park. The proximity of nature gives people a sense of calm—and people who are relaxed, recharged, and happy outside work are also happy and productive people when they’re in the office. Finland is also committed to preserving its valued nature with a credible climate policy. Carbon neutrality is a common target for many cities and municipalities, and the green transition is viewed as a major opportunity for businesses. 

The coming together of these factors contributes to the Finnish sense of happiness, both during and outside business hours. And it shows. The UN World Happiness Report surveys people from around the world annually, asking them to evaluate their current quality of life: on March 19, the report’s 2026 edition announced Finland as the world’s happiest country for the 9th consecutive year.

For the Silo, Salla Salovaara/ Business Finland.

ABOUT

Business Finland is the Finnish government organization that provides innovation funding and internationalization services, promotes travel and investments, and attracts talents to Finland. Business Finland’s around 450 experts work in 12 offices globally and in 15 regional offices around Finland. Business Finland is part of the Team Finland network. www.businessfinland.fi

Invest in Finland helps foreign companies identify business opportunities in Finland, produces information on Finland as an investment destination, and enhances and coordinates national efforts to attract investment by actively networking with regional and international entities. Invest in Finland also collects and updates information about foreign-owned companies in Finland. Invest in Finland is part of Business Finland. www.businessfinland.com

Culture

Finland Study- Parents Concerned Children Exposed to Inappropriate Content Online

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Do you know what your child is doing on their phone at night? – stirring night-time outdoor ads portray the harsh reality on children’s phone screens.

Finland’s largest child welfare organization published an outdoor ad campaign to remind parents and adults of the content children see when browsing their phones, especially at night. Canada are you listening?

The campaign consisted of billboards disguised as a child’s screen recording, a continuous stream of disturbing and violent images, including cyberbullying and war. Highlighting the harsh reality that children can face on their phones, the ads were displayed only at night in Helsinki, Finland, because that is when children are most likely to use their phones without adult supervision.

The aim of The Mannerheim League for Child Welfare’s campaign is to support parents in media education for children. According to a Pew Research Center survey (2020), a majority of parents of children aged 11 or younger are concerned that their child is being exposed to inappropriate content online. 59 percent of US parents were concerned about their child accessing violent content online, and 56 percent were concerned about their child being bullied or harassed online*.

“Digitalization has revolutionized our world, for better and for worse. Media is intertwined with children’s lives, where for example the internet, social media, and games are part of their environment. A child has the right to safety in digital environments as well”, says Paula Aalto, The Mannerheim League for Child Welfare’s Head of School Cooperation and Digital Youth Work.

TBWA\Helsinki, the creative partner in the campaign, discovered an approach that allowed drawing attention to the time of day, when children are most likely to use their phones without adult supervision or support. Thus, the outdoor ads are visible only at night.

“Children are at their most vulnerable during the night. We created billboards that are active from 12:00 am to 2:00 am, displaying a stream of images that depict cyberbullying, nudity, war, and violence. It effectively reminds us, adults, about the availability of illicit online content to our children. We purposely hid the content of the billboards from the public – this became the core of our message. These images were too frightening to show, yet they are the harsh reality our kids are exposed to when we aren’t watching”, says TBWA’s Creative Director Joni Furstenborg.

Adults are the solution

The association does not blame adults or technology, but supports parents in educating their children about media.

“It is understandable that parents cannot constantly monitor their child’s phone use. However, as adults, we are the solution to protecting our children from inappropriate content. By developing our own media literacy skills, we also know how to act if a child has seen something scary or inappropriate on their phone”, says Aalto.

The Mannerheim League emphasizes that providing support entails exploring media together, achieving joint successes, and being present and genuinely interested in our children’s lives . Constant communication with the child on and off screen is of the utmost importance. For the Silo, Minna Närhilä.

“As a parent myself, I am concerned about my own children’s media use on their phones. Children are constantly exposed to harmful content, and parents must protect them from seeing things that they do not have the ability to process due to their young age. We, parents, are the solution”, Furstenborg ends.