The US and USSR going “Band for Band”
Our friends at kommandostore talk about the Cold War on their site so often, it’s become one of their defining aesthetics…..and that’s a good thing- read on!
Grand armies and weapons are arguably less than half of the story.
Many of the cold war ‘battles’ from the 1950s through the 1990s took place in the minds and on the wrists of millions of people. Some might say they certainly still do…
Rogue media campaigns, protests & activism, black ops — they defined the hottest parts of the Cold War. But what if we told you that the watch you were wearing was just as important? The Soviet Union sure thought so…
Having gotten sucked into the almost endless lore rabbithole of watches, the first thing that kommandostore sought to bring back from obscurity was the Elektronika 55B — the soviet union’s most popular digital watch that went the way of… well, the Soviet Union… When it collapsed in ’91.
Above all else, there’s one story about this watch that truly stands on its own, a story that will make you realize that there is much more to this little watch that jovially plays chiptune soviet music…
It involves two of the most powerful men in the world, Leonid Brezhnev and Henry Kissinger convening and comparing their new digital watches.
Ok, they weren’t really wearing the watches in that photo, but such an encounter really did happen between the two gentlemen in the early 70s, one that subtly let the United States know that the Soviets were right on the US’s tail for semiconductor technology.
On a somewhat-routine visit to Moscow, US Secretary of State Henry Kissinger wore a Pulsar P2 Watch — one of the very first digital watches. Known for it’s striking red LED display and appearance on the wrist of none other than James bond.
It also carried a hefty price tag, with the 21k gold edition costing enough to buy you a car in today’s money.
You tell us, is $1800 usd/ $2,526 cad in today’s money worth it for one of the two base models?
The meeting was with Leonid Brezhnev, General Secretary of the Soviet Union. He remarked that he did indeed like Kissinger’s watch, being a man of taste.
Then he told Kissinger that the USSR had already developed a prototype using the very same technology.
Kissinger was reportedly astonished — and was presented with a functioning Soviet-Made digital wristwatch, the Elektronika B6-02. Featuring CMOS circuits, it was blocky, brutalist, and affordable enough for practically anyone to buy when it officially launched.
The whole Elektronika series carried this statement — the latest fancy tech of the west is cool, but when it’s done the soviet way, for way cheaper, it’s not a luxury to be worn by only the elites.
It didn’t take a horology enthusiast to buy and wear this watch. It’s Kalashnikov-esque ubiquity meant it was worn by everyone from party members to coal miners.
Sure, in 1969 we brought a luxury-watch masterpiece, the Omega Speedmaster, to the Moon before the Soviets were able to. But as a tool of propaganda, the USSR might have had us beat, and the Elektronika 5 appeared in space several more times…
We found it intriguing and somewhat disheartening that Elektronika, what seemed to be the people’s choice, was snuffed out much in the same time period as the Soviet union.
In a world full of Casios & Timexes, who can’t help but succumb to the charm of the plucky Elektronika, so why not give it the wrist time it deserves…because it is now available once again and this time in a near perfect reproduction right down to the packaging.
| A 1:1 functional replica of the original Elektronika with 4 new Slav-approved “Melody” alarms. Sanctioned to the second-hand market (pun intended), thankfully kommandostore thought that the watch deserved a proper revival after its unceremonious disappearance following the collapse of the USSR. |
| Just like the original, it’s an affordable and reliable piece with just enough fun to get even the most uptight horologists asking you questions. But unlike the OGs, the sad truth of capitalism is that we’re slaves to supply and demand. They are running out fast, and even though there are plans to quickly continue production, there may be a slight gap. So, if you’re interested, this is kind of a last call. |
Click the following link to place your order while supplies last.
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