Tag Archives: negotiation

Auto Retail Finally Being Disrupted By AI

With AI reshaping everything from finance to fast food, the $1.5T auto retail industry is finally facing its overdue disruption. The typical car-buying experience—riddled with hidden fees, lead bloat, pricing games and low trust—has remained stubbornly analog. But now, with 90% of dealerships in America (and growing % in Canada and Mexico) experimenting with AI tools and 1 in 4 buyers already using AI to shop, the tide is turning. Agentic AI  technology is fundamentally reshaping one of the most significant purchases in a person’s life.

Zach Shefska, Co-Founder and CEO of CarEdge, asserts that agentic AI is the key to rebuilding trust, removing friction and leveling the playing field for both buyers and sellers. From AI-powered shopping assistants that negotiate on your behalf, to data tools that reveal deceptive dealership practices, Shefska is a pioneer in “agentic AI” — a new form of artificial intelligence bringing much-needed transparency to the industry.

  • The Broken Status Quo: Car buying is frustrating and inefficient for both consumers and dealerships—highlighting key stats like 72% sales staff turnover and 2% lead conversion from third-party platforms.
  • Lead Generation Platforms Are Failing: Legacy systems flood dealers with unqualified leads, drain resources, and deliver minimal value to consumers.
  • The Rise of Agentic AI in Auto Retail: Consumers are turning to tools like ChatGPT and CarEdge’s AI agent to navigate purchases with more confidence, speed, and clarity—25% are already doing it.
  • From Friction to Fluidity: Agentic AI replaces quantity with quality—streamlining the buyer’s journey, reducing information overload, and improving dealer efficiency.
  • The End of Pricing Games: AI tools now collect and publish out-the-door pricing from thousands of dealerships, exposing hidden fees and rewarding transparent sellers.
  • The Future of Negotiation: AI agents can negotiate on behalf of both buyers and sellers—minimizing stress, cutting transaction times from days to hours, and removing the adversarial edge.
  • Real-World Impact Stories:  One buyer saved $1,280 and hours of back-and-forth using CarEdge’s agentic AI—illustrating AI’s practical value in real-life scenarios.
  • AI Helps Honest Dealers Win: In a trust-starved industry, AI gives reputable dealers a new way to stand out by offering full transparency and faster deals.
  • What’s Next for AI in Auto Retail: The emerging frontier: AI agents dynamically collecting and updating real-time pricing and inventory data across markets to offer true market intelligence.

For the Silo, Zach Shefska. Zach is CEO of CarEdge, a leading platform—founded by father-and-son team Ray and Zach Shefska—dedicated to empowering car shoppers with free expert advice, in-depth market insights and tools to navigate every step of the car-buying journey. From researching vehicles to negotiating deals, CarEdge helps consumers save money, time and hassle. Alsop with trusted resources like the CarEdge Research Center, Vehicle Rankings and Reviews, and hundreds of guides on YouTube, CarEdge is redefining transparency and fairness in the automotive industry. Connect with Shefska at www.CarEdge.com or on social media on YouTubeTikTokX,  Facebook, and Instagram.

Car Buying Tips For Beginners

a red car parked in a parking lot

Buying a car is an exciting journey, filled with possibilities but also peppered with potential pitfalls, especially for first-time buyers. The process can seem daunting, given the vast array of options, financial considerations, and the long-term commitment to the chosen vehicle. This guide is designed to simplify the car-buying journey, offering practical tips to navigate the market, make informed decisions, and ultimately find the perfect car that meets your needs and budget. These strategies will help ensure a smoother, more enjoyable car-buying experience.

Know Your Budget

Before diving into the sea of car options, it’s crucial to have a clear understanding of your budget. This includes not only the purchase price but also the ongoing costs of ownership such as insurance, maintenance, and fuel. A realistic budget will narrow down your options and keep your financial health in check. For instance, opting for a used Hyundai Sonata in Saskatchewan might offer the balance of affordability, reliability, and features you’re looking for, without stretching your budget too thin.

When considering your budget, also think about financing options. If you plan to take out a loan, get pre-approved to understand how much you can afford and to streamline the buying process. This can also give you leverage during negotiations, as you’ll be seen as a serious buyer with financing already in hand.

Research Thoroughly

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The importance of research cannot be overstated. Start by listing what you need in a car: size, performance, features, safety ratings, fuel efficiency, and reliability. Use online resources, consumer reports, and forums to gather information on models that fit your criteria. This is also the time to read up on common issues or recalls associated with models you’re interested in, which can save you from future headaches.

Next, explore ownership costs for your shortlisted models. Some cars may have a lower purchase price but higher maintenance costs or less favorable fuel efficiency. Websites and tools that calculate the total cost of ownership over time can provide valuable insights here, helping you make a more informed decision.

Test Drive and Inspect

Once you’ve narrowed down your options, it’s time to get behind the wheel. Test driving is not just about seeing if you like the car; it’s about ensuring everything works as it should. Pay attention to how the car handles, brakes, accelerates, and how comfortable and intuitive the interior is. For those considering a used vehicle, such as a used Hyundai Sonata, it’s advisable to bring along a trusted mechanic for a thorough inspection. This can uncover potential issues that aren’t visible to the untrained eye.

Don’t rush this step. Spending ample time test-driving the car and inspecting can prevent buyer’s remorse and ensure you’re truly happy with your choice. It’s also a good opportunity to check if the car’s space and features meet your practical needs.

Negotiate the Best Deal

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Negotiation is part and parcel of the car-buying process. Armed with your research, you’ll be in a stronger position to discuss prices. Know the market value of the car you’re interested in and don’t be afraid to negotiate based on that knowledge. For new cars, this might mean working on the price down from the Manufacturer’s Suggested Retail Price (MSRP). For used cars understanding their market value can help you negotiate a fair price.

Remember, negotiation isn’t just about the sticker price. It can also involve terms of the warranty, interest rates on financing, and additional perks like free maintenance or accessories. Be clear about what you want, be prepared to walk away if your terms aren’t met, and always keep the conversation respectful and professional.

Finalizing Your Purchase

After negotiating a deal you’re happy with, it’s time to finalize the purchase. This involves reviewing and signing paperwork, including the bill of sale, warranty documents, and financing agreements. Make sure you understand all the terms and conditions before signing anything. It’s also a good opportunity to review any additional offers for extended warranties or service packages, weighing their costs against the potential benefits.

Before driving off the lot, ensure you have all necessary documents, such as the vehicle registration and proof of insurance. This is also the time to ask any last-minute questions about the vehicle’s features or maintenance requirements. Taking these final steps seriously will help ensure a smooth transition to becoming a happy car owner.

Smart Buying Leads to Happy Driving

Embarking on your car-buying journey with these tips in mind will set you up for a successful purchase. From understanding your budget to negotiating the best deal, each step is crucial in finding a car that fits your life. Whether you’re eyeing a brand-new model or a used car, the goal is to make an informed decision that you’ll be satisfied with for years to come. Remember, a little patience and a lot of research can lead to many happy miles on the road.