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A new charity called the “Believe in Yourself Project” is helping to replace the poor body image that afflicts many girls and women. This image is heightened by what the traditional fashion industry deems as beautiful: Women are expected to appear a certain way and live up to a manufactured and unrealistic notion of what beauty is. At the same time, strained finances can prevent many girls from keeping up with what’s trending or cool, making them feel isolated among their friends for not being able to afford clothing that is deemed as “in” socially.
In an attempt to promote a positive body image, online fashion site www.ustrendy.com has created the ” Believe in Yourself Project.” The aim is to help women feel better about themselves and their physical attributes and to promote healthy self esteem among young girls at an early age, empowering these young women to take on active social roles within their school communities.
Over the past year, UsTrendy has given formal dresses to underprivileged high school girls and college students across the USA (with talks about expanding into Canada), for them to wear at their school dances. Donations began last winter, and UsTrendy reports that many of the girls in the program have had the self confidence to attend their first school dance.
The Believe in Yourself Project is part of a broader initiative. UsTrendy is currently in talks with various influential women who at one time or currently have struggled with body image, encouraging them to serve as speakers and mentors to the various girls within the program.
“We hope to dispel the notion that you need to be a size 0 in order to be beautiful,” says UsTrendy Founder Sam Sisakhti.
Ultimately, the Believe in Yourself Project seeks to make people feel comfortable in their own skin and not let physical or financial insecurities or limitations affect their confidence.
For the Silo, Sam Sisakhti.