Comic Books Will Break Your Heart, Kid

This post is a response to the comic book article found at popuniverse which begins like this:

“The comic book industry is the launchpad for one of the most unique and innovative storytelling mediums ever created. Powered by imaginative creators highly skilled in the written and visual arts. Forged by businesspersons who recognize the power of ideas to make an iconic impression on a global scale. Propelled by readers and fans who support the industry and the people who make the stories. The comic book industry is the source of multimedia interpretations of mythic and personal stories that inspire people, entertain the world, and ignite lifelong careers.

It is the adventure of a lifetime.

The comic book industry is a ruthless Darwinian landscape of cronyism, narcissism, and power moves. Its main fodder is the creators who are the engines of its continued existence. Full of flair and pomp, colors and characters both fictional and real-life. A road to hell paved with landmines, bear traps, and the opportunity to work on high-profile, profitable media while living on the precipice of poverty. The industry is fueled by organizations with finite funds and infinite hubris.“

“The comics industry is the illusory world of grenades disguised as dreams.“

The issue I see (and our comic illustrator household has personally experienced) in the comics and illustration / publishing industry is that the original contract terms were never set up fairly to compensate the artists and illustrators. While photographers and videographers retain the rights to their original images, and someone must pay them usage rights fees based on the size of the audience per usage, the artists are never granted that same fair compensation.

While actors get residuals when their TV shows play on in perpetuity, and musicians earn their royalty checks with every needle drop, the comics publishers can repurpose an illustrator’s iconic cover art in perpetuity and make millions from the image—on puzzles, lunch boxes, hoodies, sweatpants, and pajamas in my husband’s particular case—while the artist never sees a dime beyond the initial ANEMIC work-for-hire fee in these insanely unfair, one-sided deals. And if the artist DARES to complain? The smear merchants are only too happy to start their whisper campaigns, blackballing the artist as “too difficult to work with” and completely destroying their already financially challenged lives with nuisance law suits.

When I think back on how Ghost Rider co-creator Gary Friedrich was made the industry scarecrow in the last years of his life as greedy lawyers descended upon him like buzzards picking the last flecks of flesh from his bones, it sickens me.

This impoverished, unwell, elderly man was just trying to eke out the last days of his hard-scrabble life by selling sketches of his OWN co-creation at comic-cons. There’s nothing I despise more than anyone preying on the vulnerable. It’s appalling how Gary was treated.

And then we have AI “art” apps exploiting my husband’s already way underpaid art to create new, derivative works, but only GETTY Images can afford to lawyer up and go after these apps…because the photography world always negotiated image usage the CORRECT and fair way from the start.

The sobering truth is that if illustrators (and line artists, colorists, and letterers) were paid as well as photographers, every comic would sell for $100 per floppy and that would be the final nail in the #comics industry’s coffin.

…DAVE DORMAN… told me at dinner tonight that someone was selling AI art at SDCC last week and was summarily kicked out of Artists Alley. It gave me a brief glimmer of hope…I imagined a deafening crescendo of cheering as the non-talent skulked away, tail between his/her legs. That takes some gall to occupy the highly competitive table space of an ACTUAL hard-working artist (who’s paying off about $100k in art school student loans) with some Mid-Journey derivative crap. Wowzers. For the Silo, Denise Dorman.