Body Check America Study Shows Natural Is New Sexy

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A new study of the dating app Jaumo concludes that superficiality in online dating is just a preconceived prejudice. A survey among North American users shows that the majority of participants do find athleticism attractive but a couple of extra pounds on the hips will not necessarily decrease your chances of finding a date.

What attracts Jaumo users? 
What is it, that attracts one person to another? Which body features are most important to most people? To answer these questions, Jaumo carried out a survey among more than 4,400 Jaumo users from the US. Jaumo interviewed them over a period of 4 weeks about their preferences in regards to their own body and personal ideals required of a partner. Users could agree or disagree with the statements outlined in the survey.


Jaumo users are not only active flirters.
63 percent of the users find an athletic partner attractive and more than half of the respondents don’t mind a couple of extra pounds on their significant other’s hips. It is noticeable that significantly fewer users, namely 42 percent, consider an athletic body sexy. And the sexes even completely agree on this question!

Raw data from Jaumo Survey.




Hairy is not scary.
On the subject of body hair, the female users are pretty much in total agreement: 76% think chest hair belongs on the male body. The male users see this somewhat differently, but nonetheless, 64 percent of respondents agree. A natural look is also preferred in the downstairs department. 63 percent find a hairy pubic area perfectly acceptable and a total of 70% of the women prefer to see hair when they look down.

The way to someone’s heart is through their stomach.
Vegan, vegetarian, low-carb or meat-eater – with so many varied eating preferences, it may be difficult to find a partner with the same nutritional routine. For 77 percent of the Jaumo users, however, a compatible diet with their partner is seen as a must. For the Silo, Racheal A. Mack.

Jaumo founders Jens Kammerer and Benjamin Roth.

About Jaumo
Jaumo is a dating app founded by Jens Kammerer and Benjamin Roth in 2011. Jaumo has 20 million users in 180 countries around the world, more than 2 million of them in the USA and Canada. The dating app is available for free for iOS at the Apple Store and Android at the Google Play Store. The driving force of the two friends from Germany is to offer an uncomplicated and user-oriented product that binds satisfied customers.


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