Tag Archives: pure copper

Newly Improved Moving Coil Cartridges To Propel Your Record Listening

Our friends at Audio-Technica have debuted their improved AT33x Series moving coil phono cartridges and you are gonna love them!

Stow, OH, October, 2025 — Audio-Technica announces the introduction of its AT33x dual moving coil phono cartridges, featuring a host of sonic and engineering upgrades over the previous AT33 Series. The new lineup offers five models including two dedicated mono cartridges, all designed to deliver warm, full-bodied and balanced sound along with easier installation.

“The AT33 Series has long enjoyed a cult following among moving coil fans in the know,” said Bob Peet, Audio-Technica Global Product Manager – Analog Products. “With the introduction of the AT33x models, listeners can enjoy even better sound in a variety of systems. We continue to support listeners seeking exceptional performance and high value in high-end stereo moving coil cartridges, as well as enthusiasts who enjoy their classic monophonic LPs.”

The new AT33x lineup includes the following:
AT33xMLB – microlinear nude stylus, solid boron tapered cantilever, $899 usd/ $1,257 cad
AT33xMLD – microlinear nude stylus, duralumin tapered pipe cantilever, $799 usd/ $1,117 cad
AT33xEN – 0.3 x 0.7 mil elliptical nude stylus, duralumin tapered pipe cantilever, $699 usd/ $977 cad


AT33xMONO/I – mono, 0.65 mil conical nude stylus, duralumin pipe cantilever, $649 usd/ $907 cad
AT33xMONO/II – mono, 0.65 mil conical nude stylus, duralumin pipe cantilever, $449 usd/ $623 cad

All AT33x Series cartridges are all hand-crafted in Japan.

All feature Audio-Technica’s unique dual moving coil structure with independent left and right coils, which provides exceptional channel separation, imaging and tracking capability for the stereo models, and sound quality that is dynamic yet delicate and refined. The AT33xMONO/I and AT33xMONO/II are configured as a true mono design that is unaffected by any vertical noise components picked up from the record groove. (They are also ideal for mono playback on a stereo system.)

All models have threaded mounting holes for easier installation and feature composite cartridge bodies made of die-cast zinc, aluminum and high-rigidity polymer to ensure clear, detailed sound with freedom from unwanted resonances. Rigid, dense die-cast zinc is used for the cartridge base for additional resonance suppression and to add clarity to the bass and midrange.

Every cartridge in the series utilizes PCOCC (pure copper by Ohno continuous casting) and gold-plated cartridge pins to ensure maximum signal transmission and musical clarity. Depending on the model, AT33x Series cartridges employ either neodymium or samarium cobalt high-strength magnets for responsive, high-resolution vinyl playback. A newly-developed suspension and rubber damper design (with lower compliance than other Audio-Technica cartridges) enable every AT33x model to be used with a variety of tonearms.

All are available now. For the Silo, Jarrod Barker.

Audio-Technica was founded in 1962 with the mission of producing high-quality audio for everyone. As we have grown to design critically acclaimed headphones, turntables and microphones, we have retained the belief that great audio should not be enjoyed only by the select few, but accessible to all. Building upon our analog heritage, we work to expand the limits of audio technology, pursuing an ever-changing purity of sound that creates connections and enriches lives

$7500 Phono Cartridge Supercharges Record Players

STOW, OHIO, June, 2024 — Audio-Technica today announced the introduction of its new top-of-the-line phono cartridge, the AT-ART1000X Direct Power Stereo Moving Coil Cartridge. Hand built in Tokyo, Japan, the AT-ART1000X builds upon the engineering excellence of the previous rave-reviewed AT-ART1000 with improvements in design and materials, and threaded mounting holes for easier installation.

Innovative New Design

Unlike conventional moving coil cartridges, the AT-ART1000X’s Direct Power System places its dual moving coils on top of the stylus tip rather than at the base of the cantilever, enabling the cartridge to deliver extraordinary fidelity with greater musical detail. The AT-ART1000X’s coils are now rectangular rather than round, which positions more of their surface area in the magnetic field. This provides improved reproduction of record groove modulations, along with a higher output voltage for better signal-to-noise ratio and an expanded low-frequency range.

“By placing the moving coils, which convert the motion of the stylus and cantilever into electrical signals, directly on top of the stylus, the effects of the cantilever’s length and material type are minimized,” noted Yosuke Koizumi, Audio-Technica Cartridge Engineer. “This design and the additional refinements we’ve made to the AT-ART1000X achieve a new level of sonic realism, with remarkable resolution, tonal and spatial accuracy, and dynamic impact.”

Pure Copper Coils Make A Difference

Each of the AT-ART1000X’s two moving coils is made of 20 µm diameter PCOCC (Pure Copper by Ohno Continuous Casting) wire, hand-wound in eight turns to create a 1.1 mm x 0.6 mm (0.043 in x 0.024-inch) rectangle. The coils are contained in an ultra-thin 25 µm (0.98 mil) special film and housed in an 0.5 mm (0.020-inch) gap of the powerful magnetic circuit (smaller than the previous 0.6 mm gap), enabling each coil to generate a higher 0.22 millivolt output with a 3.5-ohm coil impedance, despite having a non-magnetic core.

The AT-ART1000X employs a special line-contact stylus and solid boron cantilever for superb accuracy in tracking the record groove.

The support base for the magnetic circuit, stylus and cantilever is made from titanium. The base, and the cartridge’s aluminum housing and hard plastic cover all operate together to disperse any internal resonances that would otherwise affect sound quality. In addition, a special coating protects the magnetic circuit from corrosion. The musical result is rich, natural full-bodied reproduction of vocals and instruments, with weight, presence, and depth, presented on an expansive soundstage.

The Audio-Technica AT-ART1000X Direct Power Stereo Moving Coil Cartridge is now available at US$5,499.00/ CAD$7,574. For the Silo, Jamie Bobek.