Collector Car Market’s Big Winners And Losers In 2025

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Part of what makes this hobby and the markets surrounding it so interesting is how organic and ever-changing they are. Tastes shift, new people start participating in the old car world, and prices adjust to reflect that. That’s why Hagerty updates our price guide four times per year.

Over the past 12 months, words like “cooling,” “softening,” or “more cautious” have dominated conversations about the market as a whole, but that doesn’t mean there weren’t big moves for certain individual vehicles. Below are the ones that moved the most up, and the most down, in 2025.

1948-52 Ford F-Series

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Median condition #2 change: -32%

These pickups were showroom rivals to GM’s Advanced Design line. They were also Ford’s first all-new postwar vehicles, as well as the very first F-Series, which has since become the most recognized and best-selling line of pickups out there.

The field of classic trucks, however, is a crowded one. Although these first-gen F-Series effectively doubled in value from 2015 to the early 2020s, they’ve been sliding since the beginning of 2024. The current median #2 value is $31,800 usd/ $43,887 cad, which is lower than it was at the beginning of 2019, before even adjusting for inflation.

1966-83 Fiat 1241983-85 Pininfarina Azzurra

Flickr/Gilles Péris y Saborit

Median condition #2 change: +45%

Fiat marketed attractive convertible models in the U.S. and Canada starting in the 1950s. They were typically lower-priced but less lively than the alternatives from Alfa Romeo. This trend continued into the 1960s with the 124 Spider, introduced in 1966. The handsome, Pininfarina-styled convertible started with a 1.5-liter twin-cam engine but displacement changed over the years, even if the basic styling and layout of the car didn’t. After Fiat left the U.S. market (for the first time) in ’83, Pininfarina picked up the mantle and sold the same basic car as the “Pininfarina Azzurra” for another few years. For decades, these svelte Fiats and Pininfarinas were one of the cheapest ways into motoring dolce vita, but prices have definitely gone up, especially this year.

This is less a story of big-dollar gains than it is one of percentages. In excellent condition, most Fiat-badged versions can be had in the low-$20K usd/ $27,600 cad range. The Pininfarina versions are rarer, supposedly better built, and have a more premium badge, but they still sit at $33K usd/ $45,540 cad in excellent condition. Few classic Italian drop-tops can be had for so little.

1951-57 Hudson Hornet

Median condition #2 change: -30%

Hornets are neat cars. They rode on Hudson’s unique “step-down” chassis that gave it a lower, sleeker profile and driving position than other American cars of their day, and despite the early models’ six-cylinder engines, Hornets regularly bested more powerful competition in early ’50s NASCAR racing.

But Hudson also became a defunct brand before many car enthusiasts were even born. Even with some star power as “Doc Hudson” in the Pixar movie Cars, the Hornet doesn’t have the staying power and wider cultural relevance as something like a Tri-Five Chevy, ’57 Thunderbird, or ’59 Cadillac. Hornet prices grew a bit during the early 2020s along with just about every other classic car, but have been falling since last year. The current median #2 value of $32,300 usd/ $44,577 cad is roughly the same as it was three years ago in pure dollar terms. Adjusted for inflation, though, the value is about where it was in 2013.

1985-91 Honda CRX

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Median condition #2 change: +50%

Honda’s famous two-seater hatchback, the CRX, brought cheap and cheerful fun to enthusiasts across North America and became an icon of tuner culture. These little cars are definitely still cheerful, but they’re not so cheap anymore, as the supply of clean, unmodified, low-mileage examples has dwindled in front of higher demand.

Indeed, the CRX has made several of these “winner” lists from the Hagerty Price Guide in recent years, and since the beginning of 2020 the median condition #2 value is up by a whopping 168%. The desire for these pocket rockets is so strong that one of the 1988-91 cars in excellent shape is currently worth $45,500 usd/ $62,100 cad. That much money will almost buy you a brand new Civic Type R, which comes with exactly triple the horsepower as well as a warranty, but doesn’t come with the same old-school charm.

1984-91 Jeep Grand Wagoneer

Median condition #2 change: -28%

On the new car market, the love for pricey, premium luxury 4x4s in North America is as strong as ever. The roots of our affection for luxury SUVs go back a lot further, though, and Jeep’s 1984-91 Grand Wagoneer was the weapon of choice in the affluent suburbs and vacation towns of yuppie-era America.

Nostalgia for those woodgrain-clad boxes helped pull prices up in the late 2010s and values exploded during the early 2020s. In the gotta-have-it, pay-whatever-it-costs craziness of 2022, we even asked if a $154K usd/ $212.5 K cad Grand Wagoneer sale was “peak market insanity.” Yep, turns out it was. Sale prices have definitely come back down to earth since. The median #2 value for Grand Wagoneers at the end of 2025 is $45,900 usd/ $63,350 cad . At first glance that looks a lot higher than the $36,600 usd/ $49,680 cadit was at the beginning of 2020, but when you adjust for inflation the two numbers are within a hundred bucks of each other.

1979-1992 Mercedes-Benz G-Class (W460)

Mercedes-Benz

Median condition #2 change: +68%

Like the Grand Wagoneer in the ’80s, the Mercedes G-Wagens mostly serve as bougie-mobiles that don’t see anything rougher than a gravel driveway, but the earliest versions (aka the W460) were rugged and relatively simple off-roaders, sort of like a German Land Rover. Mercedes-Benz didn’t market the W460 in America, as we identified the three-pointed star with luxury and high-performance, whereas this was a spartan runabout with underpowered four-, five-, and six-cylinder gas or diesel engines. W460s are therefore pretty rare here.

Several huge sales over the past 12 months have been impossible to ignore, however, and it appears the W460 is gaining a big following. Current values vary widely depending on body style, engine, and model year. Certain hardtop wagon models can be had for under $40K usd/ $55.2 cad (exchange rate at time of posting) in excellent condition, while certain convertibles are nearly 90 grand. For the Silo, Andrew Newton.

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