Back in 2017, eBay Canada and Kijiji Canada launched a test to bring increased visibility to Canadian eBay inventory: eBay listings for certain items located in Canada were integrated into search results on Kijiji – the #1 classifieds site in the country. Kijiji buyers were given the opportunity to connect with relevant eBay inventory, and eBay sellers were able to gain exposure to Kijiji’s more than 16 million unique monthly visitors.
Listing Ads Served Within Listing Ads
This inventory integration project was part of ongoing global efforts to create synergies across eBay Inc.’s businesses.
Canadian eBay sellers were asked to keep the following in mind regarding the inventory integration test:
#1. It was a test. We were adjusting listing integration parameters based on a variety of criteria – including Kijiji buyer behaviour and eBay listing performance – to ensure we are delivering the best possible experience for eBay sellers and Kijiji buyers. This test would evolve based on our learnings.
#2. The test was small-scale. Only one or two eBay items were shown in any given Kijiji result set, and only for selected searches.
#3. eBay sellers did not need to do anything at the time. eBay listings for inventory located in Canada were automatically made eligible for exposure in Kijiji search results. There was no opt-in process required; there were no additional fees required; and there were no account settings that needed to be adjusted.
Fast forward to today- if you are a Kijiji Canada user you may be surprised by how many eBay ads are now served as the test is now a permanent fixture. For the Silo, Russ Patterson, COO and Director of Product Management, eBay Canada.
Supplemental- Collectibles market has been hit hard.
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